Starbooked

Slay The Spray is hosted by Kelly Callaghan, who covers building and running a sunless tanning business, including client acquisition, pricing and marketing. The show has 186 episodes released weekly, with a median length of about 40 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate range of about $120 to $630 per host-read mid-roll.

Why brands sponsor Slay The Spray

Engaged niche business audience of spray tan entrepreneurs making purchasing decisions

  • Weekly episodes across 186 installments give sustained presence over a long archive
  • Apple Podcasts rating of 4.5 from 282 ratings signals an engaged listener base
  • Guests and topics center on marketing, pricing and tools that a small business buys
Best forbusiness software and booking toolsbeauty product suppliersmarketing services for small businesses
Watch forAudience is a narrow professional niche and download figures are estimates, not published numbers.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Careers25%
Beauty15%
Formats
interview, solo monologue, guest conversation
Tone
practical, candid
Language
English
Production
Clean, edited audio
Typical length
30 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings count of 282 maps to roughly 5,000 to 25,000 downloads per episode, with a 186-episode weekly show on Podbean and a top Podcast Index popularity bucket supporting the upper range.
Audience asks abouthow to get more clients for a spray tan businesshow to price services profitablyhow to grow a beauty business beyond social media
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
75%women
25%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries an explicit flag and the episode title 'Spray Tans & Sinners' signals casual language; no drug, violence or political content seen.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 74 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence43 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 7 days.

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Slay The Spray's own show description from the podcast feed

Do you make Slay The Spray? Claim or remove this page.

About Slay The Spray

Slay The Spray is a business podcast hosted by Kelly Callaghan, covering how to build and run a sunless tanning business. Episodes address client acquisition, pricing, social media and avoiding slow seasons, often through interviews with other spray tan artists. Source: the show feed and its website.

The show publishes weekly, with 186 episodes listed in the feed and a median episode length of around 40 minutes. The Apple Podcasts listing shows a 4.5 average rating from 282 ratings. Source: Apple Podcasts. The listener base is estimated, not published: likely spray tan artists and beauty entrepreneurs, mostly in the United States.

The feed shows no sponsor mentions. Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $120 to $630. That buys a business-focused audience of beauty entrepreneurs who buy tools and services. Brands in software, supplies and marketing should consider sponsoring.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Slay The Spray can edit or remove this page at any time.

Questions about Slay The Spray

How much does Slay The Spray charge for a podcast sponsorship?

Estimated rates are about $120 to $630 per host-read mid-roll, based on estimated downloads of 5,000 to 25,000 per episode. Exact pricing comes from the show's own terms.

What is Slay The Spray about?

Slay The Spray is a business podcast about building and running a sunless tanning business, covering client acquisition, pricing, marketing and interviews with other spray tan artists.

How do I contact Slay The Spray about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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