Smart Racer (@smartracer) is a Croatian channel run by a long-time Smart car owner who makes repair, maintenance and modification tutorials for Smart Fortwo and Roadster models. With about 19,600 subscribers and median views near 3,300, it posts roughly 34 videos a year. Sponsored integrations cost about $150 to $250 per video, a range set by its small viewership.
Reach engaged Smart Roadster owners who buy parts and tools
- Median views of about 3,300 per video, with a 90th percentile near 8,800 on long-form uploads.
- Engagement rate of 3.1 percent, with comments on repair videos often naming specific fixes.
- Upload pace of about 34 videos in the past year, so a sponsor gets repeat exposure.
Brand fit report
Content
- Formats
- step-by-step repair tutorial, parts and upgrade review, project build vlog
- Tone
- practical, hands-on
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 5 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- car parts, automotive performance upgrades
- Affiliate links
- Yes
Video descriptions link affiliate parts lists at linktr.ee/smart.racer, and the sponsorship contact is listed for business inquiries, but no sponsored video was identified in the last 30 uploads.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is mechanical repair and tuning with no flagged themes in the recent titles, such as 'Remapped Smart Roadster vs Brabus – Can It Keep Up?'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 20k | 3.3k | 8 |
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Craziest Smart Roadster Roof Swap I've Ever Done! · 4.8k views
▶I Found the Rarest Smart Roadster in the World · 11k views
▶This Tiny Upgrade Makes a BIG Difference! #smartfortwo #smar · 1.6k viewsLast three uploads, latest 6 days ago.
Smart Racer is your go-to resource for Smart car repairs, maintenance, and modifications — built by a long-time Smart car owner who has learned every fix the hands-on way. Whether you own a Smart Fortwo, Roadster, or any other model, this channel covers the real problems real owners face — from electrical gremlins and engine repairs to interior fixes and performance upgrades. No fluff, just practical guidance you can actually use in your garage. 🔧 What you'll find here: - Step-by-step repair tutorials for Smart Fortwo & Roadster - Maintenance tips to keep your Smart running at its best - Part
About Smart Racer
Smart Racer is a Croatian YouTube channel run by a long-time Smart car owner who posts repair, maintenance and modification tutorials for the Smart Fortwo and Roadster. Most uploads are long-form, typically 5 to 20 minutes, covering electrical faults, engine work, brake upgrades and interior fixes. The channel has about 19,600 subscribers and roughly 255 videos in total.
The audience is estimated to be mostly men aged 25 to 44, largely English-speaking, with viewers in the United States, the United Kingdom and Germany alongside Croatia. Viewers are owners and enthusiasts looking for repair guidance and upgrade parts. Commercial intent is moderate, and the channel uses affiliate parts lists rather than frequent sponsorships.
Brands selling car parts, diagnostic tools or performance upgrades for Smart models should consider it. Sponsored integrations are estimated at $150 to $250 per video for long-form content. At a typical CPM of $20 to $35 per 1,000 median views, this compares with paid ads at $10 to $30 CPM.
Written from Smart Racer's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Smart Racer can edit or remove this page at any time.
Questions about Smart
How much does Smart Racer charge for a sponsored video?
Smart Racer's sponsored integrations are estimated at $150 to $250 per video, based on median views of about 3,300 on long-form uploads. Rates are set at $20 to $35 per 1,000 median views, which puts a single sponsored video in the low hundreds of dollars.
What does Smart Racer post about on YouTube?
Smart Racer posts repair tutorials, maintenance guides and modification reviews for Smart Fortwo and Roadster cars. Topics include electrical faults, engine and turbo work, brake upgrades, and interior and exterior fixes. Most videos run several minutes and focus on hands-on, practical steps.
How do I contact Smart Racer for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel lists a business inquiry address in its description, and boosted creators can be booked through Starbooked.
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