Starbooked

SMASH (@smashmexico) is a Mexico-based pop culture channel covering film, series, comics, music and games in Spanish. It has about 17,700 subscribers and a median video of roughly 612 views, with uploads slowing to none in the last year. Estimated sponsored integration rate is $150 to $250 per video, reflecting its low median views and high Shorts share.

Why brands book SMASH

Spanish-language film and series trailer audience in Mexico

  • Median video reaches about 612 views, with a 90th percentile near 6,257.
  • Trailer uploads have drawn spikes above 40,000 views, such as the Intensamente 2 trailer.
  • Shorts make up 32% of uploads, offering a low-cost format for quick mentions.
Best forstreaming and film promotionsentertainment merchandise
Watch forUploads have stopped in the past year and typical views are low, so reach is uneven.

Brand fit report

Content

Topics, IAB taxonomy
Film60%
Television25%
Video Games10%
Music5%
Formats
trailer reactions, interviews, explainer lists, short news clips
Tone
enthusiastic, informative
Language
Spanish
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 3 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutwhen a trailer or movie premiereswhich order to watch a franchisehow an actor or film was made
Age
35%18-24
35%25-34
18%35-44
12%45+
Gender
45%women
55%men
Countries
🇲🇽 Mexico70%
🇺🇸 United States10%
🇪🇸 Spain5%
LanguagesSpanish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover trailers, interviews and genre film lists, with no flagged content; horror festival coverage is present but not graphic in titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube18k6120
X–––
Instagram–––

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 1051 days ago.

Comics, películas, series, música, videojuegos y más. Somos la casa de la cultura pop en México. Somos SMASH. Síguenos en nuestras redes sociales: Web: https://www.smashmexico.com.mx Facebook: https://www.facebook.com/smashem.mx Twitter: https://twitter.com/smashem_mx Instagram: https://www.instagram.com/smashem_mx
SMASH's own profile description on YouTube

Are you SMASH? Claim or remove this profile.

About SMASH

SMASH is a Spanish-language pop culture channel run by the Mexican media brand SMASH, which publishes film trailers, series coverage, comics, music and video game news. Per the creator's website (smashmexico.com.mx), the brand presents itself as the home of pop culture in Mexico, covering cinema, comics, series and music. The YouTube channel has about 17,700 subscribers and 582 videos, and its recent upload pace has slowed sharply.

The audience is estimated to be mostly Mexican viewers in their late teens to mid-thirties who follow film and streaming releases. Typical videos draw about 612 views, while a few trailer posts have reached tens of thousands, so reach depends heavily on the title covered.

Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views. That is below the $10 to $30 CPM typical of paid ads and suits brands seeking a low-cost Spanish-language entertainment placement.

Written from SMASH's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SMASH can edit or remove this page at any time.

Questions about SMASH

How much does SMASH charge for a sponsored video?

SMASH's estimated sponsored rate is $150 to $250 per video, based on its median of about 612 views and a high Shorts share. Rates are estimates from public data and may differ on request. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does SMASH post about on YouTube?

SMASH posts Spanish-language content on film, series, comics, music and video games. Common formats include trailer reactions, interviews with actors and filmmakers, and explainer lists. Uploads have slowed substantially in the past year.

How do I contact SMASH for a brand deal?

The channel lists social links and its website, smashmexico.com.mx, but no direct email in the public data. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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