Сметтер – программа для строителей
Smetter (@smetter) is a Russian channel run by the construction software company Smetter, which makes estimating and project management tools for builders and renovation firms. The channel has about 3,300 subscribers and 616 median views per video, posting roughly seven videos a year with short Russian-language clips. Sponsored integration rates are estimated at $150 to $250 per video.
Reach Russian builders and contractors actively buying estimating software
- Audience is concentrated in Russia, with about 3,300 subscribers and 616 median views per video.
- Recorded webinars reach 3,000-plus seconds of watch time, suited to in-depth tool demos.
- Channel posts about seven videos a year, so a single integration gets concentrated attention.
Brand fit report
Content
- Formats
- short vertical promos, product screen-recording demos, recorded webinars
- Tone
- practical, promotional
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for promos, 30 to 60 minutes for webinars
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- construction management software
- Affiliate links
- No
The channel is the brand's own marketing channel, with product promos such as 'Делайте сметы и КП за секунды в программе Сметтер' and a free 14-day trial call to action, but no third-party sponsorship disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the last 30 videos; all titles are about construction estimating, webinars, and software features.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.3k | 616 | 0 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Делайте сметы и КП за секунды в программе Сметтер - www.smet · 1.4k views
▶Приложение Сметтер для строителей на любые модели смартфонов · 1.6k views
▶Не откладывайте автоматизацию бизнеса на завтра👌 #стройка # · 12k viewsLast three uploads, latest 248 days ago.
Сметтер - программа для автоматизации строительного бизнеса. Сметтер быстро подготовит смету и поможет выиграть строительный тендер. Контролируйте стройку и бюджет, автоматически формируйте все строительные документы и акты (КС2, КС3, КС6а). Сервис создан для индивидуальных предпринимателей, малых и средних компаний в сфере строительства и ремонта. Программа для контроля производства работ, финансов, прибыли по объектам и сметам в строительстве и ремонте. Создавайте сметы, отправляйте их в работу коллегам, проверяйте выполнение смет через мобильное приложение и отслеживайте затраты и прибыль
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About Сметтер – программа для строителей
Smetter is a Russian YouTube channel run by Smetter, a company that makes estimating, document, and project management software for construction and renovation businesses. The channel posts short vertical promos, product demos, and recorded webinars covering estimates, KS-2 and KS-3 acts, work scheduling, and subcontractor control. Videos are in Russian and aimed at contractors, foremen, and small builders. Audience figures are estimates. With about 3,300 subscribers and roughly 616 median views, the channel reaches a niche professional audience concentrated in Russia.
The channel is primarily the brand's own marketing channel. No third-party sponsorships appeared in the last 50 videos, and the brand has not shown brand work outside its own product. Estimated sponsored integration rates are $150 to $250 per video, which at roughly 616 median views works out to about $250 to $400 CPM, well above the $10 CPM typical for paid ads.
This channel suits construction software companies, building material suppliers, and tool vendors that want to reach Russian-speaking contractors with a focused, B2B message.
Written from Сметтер – программа для строителей's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Сметтер – программа для строителей can edit or remove this page at any time.
Questions about Сметтер
How much does Smetter charge for a sponsored video?
Estimated rates are $150 to $250 per video for a sponsored integration, based on about 616 median views on long-form content. The channel has not been shown to accept third-party sponsorships in the last 50 videos, so the rate is an estimate. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Smetter post about on YouTube?
Smetter posts short Russian-language promos and product demos for its construction estimating software, plus recorded webinars on estimates, KS-2 and KS-3 acts, Gantt scheduling, and subcontractor management. Most videos run under a minute, and the channel uploads about seven videos a year.
How do I contact Smetter for a brand deal?
The channel lists support@smetter.ru and a phone number on its channel page, and the company website is smetter.ru. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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