Starbooked

SMG Studio (@smgstudio) is a game developer based in Australia, making mobile, console and PC games such as Moving Out, RISK: Global Domination and LEGO® Party!. The channel has about 10,700 subscribers, roughly 2,200 median views and posts about 20 videos a year, mostly short clips. Sponsored integrations would cost $150 to $250 per video for Shorts-heavy uploads.

Why brands book SMG

Reach game-buyers through a studio channel with 10,700 subscribers and 17 million views

  • Median of 2,188 views per video, with a top video at 24,669 views for a RISK sandbox guide
  • 68% of recent uploads are Shorts, so a sponsored Short costs $4 to $8 per 1,000 median views
  • Upload pace of about 20 videos per year keeps the channel active around game launches
Best forgame launchesgaming accessoriesplatform promotions
Watch forMost views come from short promotional clips, so long-form sponsorship reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Video Game85%
Gaming Culture15%
Formats
short promotional clips, game trailers, developer update videos
Tone
playful, energetic
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.2%
Likes and comments per view on recent videos
Audience asks aboutwhen a game update or new content releaseswhich platforms a game is available onhow to get started with a specific game mode
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
35%women
65%men
Countries
🇺🇸 United States30%
🇦🇺 Australia15%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
video games
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover family-oriented party games and strategy titles such as RISK: Global Domination, with no concerning content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k2.2k6
X–––

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers26 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 16 days ago.

Since 2013 we've made a lot of games with many more to come. Here's the most recent highlights from all that hard work across the team past and present. Our best is yet to come. Play our games: https://www.smgstudio.com Track for showreel and original composition by the very talented https://twitter.com/julzvz Moving Out & Moving Out 2, RISK: Global Domination, SP!NG (SPiNG), Death Squared, Thumb Drift, No Way Home, OTTTD, One More Line, One More Jump, One More Bounce, One More Dash and Fast and Furious Takedown. Phew! Not bad for a "small" idie studio based out of Australia. OK we're not
SMG Studio's own profile description on YouTube

Are you SMG Studio? Claim or remove this profile.

About SMG Studio

SMG Studio is an Australian game developer with roughly 50 staff across Sydney, Melbourne, Los Angeles and Brisbane. Its YouTube channel posts about 20 videos a year, mostly short trailers, patch notes and teasers for titles including Moving Out, RISK: Global Domination and LEGO® Party!. The channel draws roughly 2,200 median views per video, and the audience appears to be gamers who follow specific franchises and platforms. These audience estimates are inferred from video content, not measured.

Sponsored integrations on this channel would cost $150 to $250 per video, reflecting the high share of Shorts. That works out to roughly $4 to $8 per 1,000 median views, compared with typical paid-ad CPMs of $10 to $30. Brands in gaming hardware or accessories may find the fit natural.

The channel suits game publishers and gaming brands looking for a studio-linked audience of players and enthusiasts. Brands should weigh the short-form focus against their campaign goals.

Written from SMG Studio's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SMG Studio can edit or remove this page at any time.

Questions about SMG

How much does SMG Studio charge for a sponsored video?

SMG Studio's rate is estimated at $150 to $250 per video, based on a Shorts-heavy channel with a median of about 2,188 views. That rate is a formula estimate, not a published price, and the studio has no sponsorship history on its channel.

What does SMG Studio post about on YouTube?

SMG Studio posts short trailers, patch notes, minifigure teasers and game-mode demos for its titles, including LEGO® Party!, RISK: Global Domination and Moving Out. Most uploads run under a minute, and the channel is focused on its own game releases.

How do I contact SMG Studio for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before reaching out.

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