Smile to Heart (@smiletoheart) is a Japanese rescue cat cafe in Mito, Ibaraki, run as a rehoming-type cafe. The channel has about 14,100 subscribers, roughly 1,400 uploads, and a median of about 1,400 views per video. It posts near-daily, mostly short clips of resident cats, and sponsored integrations are rated at $4 to $8 per 1,000 median views, or roughly $150 to $250 per video.
Engaged Japanese pet-adoption audience for animal-friendly brands
- Median of about 1,413 views per video across 50 recent uploads
- Roughly 50 uploads in 90 days keeps the channel active
- Shorts-heavy feed (80%) suits low-cost vertical product placements
Brand fit report
Content
- Formats
- short vertical clips of resident cats, cafe opening announcements, adoption listings with on-screen captions
- Tone
- calm, warm
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No sensitive content flagged in recent titles or descriptions; content is cat care and adoption updates.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 14k | 1.4k | 50 |
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Smile to Heart 【譲渡型保護猫カフェ】ねこまる がライブ配信中！ · 4.3k views
▶里親募集中の女の子😺わらびとメルは姉妹、1歳6ヶ月位、イヴは1歳10ヶ月位少しづつ里親募集の猫たちを紹介させて頂きます · 1.5k views
▶少しづつ里親募集中の猫たちを紹介させて頂きます✨里親希望の方は、SmiletoHartのホームページよりお問い合わせ下さ · 1.6k viewsLast three uploads, latest today.
いつも当チャンネルをご覧いただきまして、ありがとうございますm(__)m 【保護猫カフェSmile to Heart】は、保護猫ちゃん達が沢山の愛情に包まれながら、経済的にも、人員的にも不足する事なく守られて行く仕組み、組織作りの構築を目的、目標として活動しております。 そして、同じ様な場所が日本全国に広がり、行き場のない子達が全て守られる様になる事を願って活動して参ります。 茨城県水戸市の譲渡型保護猫カフェです🐾 土日祝の12時〜17時オープンしています 😺ご来店の際はくつ下の着用をお願いします。 😺お支払いは現金のみの対応となります。 😺5歳未満のお子様は猫のお部屋へのご入場を ご遠慮させていただいています。 今後とも宜しくお願いいたします。 支援物資、募金のご協力いつもありがとうございます。 また、保護猫たちのお世話をお手伝いいただけるボランティアさんも随時募集しております。 「猫たちのために何かしたい」 「できることから力になりたい」 そんなお気持ちのある方を募集しています😺❤️ ご興味のある方は、Smile to Heartのホームページよりお気軽にお問い合わせください😺 現地での活動以外にも、SNSの発信や動画作成など、ご自宅からできるボランティアも大募集です❣️ １お世話ボランティア(複数名) ２預かりボランティア(複数名) ３譲渡会、里親探しボ
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About Smile to Heart 【譲渡型保護猫カフェ】ねこまる
Smile to Heart publishes short Japanese-language videos from a rescue cat cafe in Mito, Ibaraki. Most uploads are vertical clips under a minute showing resident cats, cafe opening notices, and adoption listings, with around 50 uploads in the last 90 days.
Viewers appear to be Japanese cat lovers and people considering adoption or volunteering. These audience details are estimates, not platform-reported figures. The channel has a median of about 1,400 views per video and an engagement rate near 5.7 percent. Sponsored integrations are rated at $4 to $8 per 1,000 median views, or roughly $150 to $250 per video. That is a CPM of $4 to $8, below the $10 to $30 typical for paid ads.
This channel suits pet supply, cat accessory, and animal welfare brands that want a warm, non-commercial setting and an engaged Japanese audience on a tight budget.
Written from Smile to Heart 【譲渡型保護猫カフェ】ねこまる's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Smile to Heart 【譲渡型保護猫カフェ】ねこまる can edit or remove this page at any time.
Questions about Smile
How much does Smile to Heart charge for a sponsored video?
Smile to Heart is rated at $4 to $8 per 1,000 median views, which works out to roughly $150 to $250 per video given its median of about 1,400 views on Shorts-heavy uploads. Rates are estimates from public channel data and may change.
What does Smile to Heart post about on YouTube?
Smile to Heart posts short Japanese-language videos about resident rescue cats at its cafe in Mito, Ibaraki. Content includes daily cat clips, cafe opening announcements, and adoption listings for cats seeking new homes.
How do I contact Smile to Heart for a brand deal?
The channel description lists a business email for work requests. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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