Smithsonian Education
Smithsonian Education (@smithsonianeducation) is a US channel from the Smithsonian Office of Educational Technology in Washington, D.C., producing teacher-focused professional development videos. With about 17,600 subscribers, 617 uploads and a median of 239 views, it posts roughly one to two videos a month. Sponsored integrations would run about $150 to $250 per video; the channel carries no paid brand deals.
Reach US educators through Smithsonian-branded professional development videos
- Median of 239 views per video across 617 uploads, with a 90th percentile near 589 views
- About 17,600 subscribers, with long-form webinars averaging around 50 minutes
- Zero sponsored content in recent uploads, so a brand would be a first-of-its-kind partner
Brand fit report
Content
- Formats
- panel discussions, recorded webinars, talking-head interviews
- Tone
- informative, professional
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 12 minutes for interviews, 50 to 60 minutes for webinars
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Civic and history content such as 'Defining Freedom Amongst Ideas of Liberty' is handled in an educational register with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 18k | 239 | 1 |
Benchmark score: 6 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Hands-On Learning with the Smithsonian Toolkit and a High Sc · 194 views
▶Fostering Civic Action in Youth | Cultivating Learning · 74 views
▶Creating Portraits of Community · 64 viewsLast three uploads, latest 23 days ago.
Video material from the Smithsonian Office of Educational Technology at the Smithsonian Institution in Washington, D.C. The Smithsonian Office of Educational Technology provides leadership in education at the Smithsonian and produces a variety of programs, services, and resources for the education and museum communities. The Office studies education at the Institution and builds consensus on standards for strengthening its educational programs, publications, and websites. Terms of Use: https://www.si.edu/termsofuse CONTACT US: Mailing Address: Smithsonian Office of Educational Technology P
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About Smithsonian Education
Smithsonian Education is the YouTube channel of the Smithsonian Office of Educational Technology in Washington, D.C. It posts recorded webinars, panel discussions and interviews aimed at teachers and museum educators, covering topics such as object-based learning, civic education and STEAM. Uploads are irregular, with roughly 16 videos in the past year and long webinars running close to an hour.
Based on channel data, the audience appears to be mostly US-based educators and education professionals, likely older adults in mid-career roles. Median views sit near 239 per video, which is modest but typical for a niche institutional channel. Viewers come to the channel for professional learning rather than entertainment.
The channel has no paid brand work. Brands wanting to reach this audience should expect a sponsored integration at roughly $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, higher than the $10 typical for paid ads. Educational publishers and classroom supply companies are the best fit.
Written from Smithsonian Education's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Smithsonian Education can edit or remove this page at any time.
Questions about Smithsonian
How much does Smithsonian Education charge for a sponsored video?
Based on its median of 239 views, a sponsored integration would run about $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 views. That is higher than the $10 typical for paid ads, reflecting its niche educator audience.
What does Smithsonian Education post about on YouTube?
The channel posts recorded webinars, panel discussions and interviews for teachers and museum educators. Common topics include object-based learning, civic education, STEAM teaching and using Smithsonian collections in classrooms.
How do I contact Smithsonian Education for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though this official Smithsonian channel is unlikely to accept commercial sponsorships.
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|---|---|---|---|---|---|
David Lee | Learning in Perpetual Beta@davidleeedtech · US | project-based learningdesign thinking | 35k | 40 | $150–250 | 13 |
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