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S'more (@smore9488) is a Japanese camping gear and outdoor brand channel based in Japan that posts camp cooking and gear videos. The channel has about 1.3 thousand subscribers and a median of roughly 1.4 thousand views per video, with around two uploads a month. Sponsored integrations are estimated at $150 to $250 per video, based on a rate of $4 to $8 per 1,000 median views for Shorts-heavy channels.

Why brands book スモア

Japanese campfire cooking channel that promotes its own camping gear brand

  • Median of about 1,427 views per video across the last 30 uploads
  • Shorts make up 40 percent of uploads, averaging about 65 seconds
  • Estimated $150 to $250 per sponsored video at $4 to $8 per 1,000 median views
Best forcamping gear brandsoutdoor food and cookware brands
Watch forSmall audience with low comment activity; the creator uploads only about two videos a month.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Hobbies & Interests30%
Formats
short vertical camp cooking clips, product setup videos, gear showcase videos
Tone
casual, playful
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 90 seconds

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutwhich campfire recipes are easy to makewhat gear the tent and cookware arehow to start camping with a small budget
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
outdoor gear, camping equipment
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own S'more brand products such as the Dolce lodge tent and Kleine Base tent.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent videos cover campfire cooking such as 'キャンプ飯' and 'キャンプでそば!' with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.3k1.4k0
X–––
Instagram–––

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 202 days ago.

ギアにときめき、キャンプに恋する。 ホームページ https://www.rakuten.ne.jp/gold/aimoha/mqmsystem/afeb606f-ac2b-4ba7-a001-95b8614ca493/afeb606f-ac2b-4ba7-a001-95b8614ca493.html Instagram https://www.instagram.com/smore_camp/ twitter https://twitter.com/camp_smore
スモア S'more's own profile description on YouTube

Are you スモア S'more? Claim or remove this profile.

About スモア S'more

S'more (@smore9488) is a Japanese channel run by the outdoor brand S'more, which posts camp cooking and gear content. Recent uploads include campfire recipes such as chocolate fondue, cheese fondue, and Japanese-style camp meals, usually short vertical or under-two-minute videos. Viewer demographics are estimates only, but the audience appears to be Japanese adults interested in camping and outdoor gear.

The channel also showcases the brand's own tents and cookware, such as the Dolce lodge and Kleine Base tents, as product demonstrations. Based on the site's own description, S'more is an outdoor brand focused on approachable gear design for beginners. Sponsored integrations are estimated at $150 to $250 per video, which compares with typical paid-ad CPMs of $10 to $30 per 1,000 views.

This channel suits Japanese outdoor, camping and cookware brands looking for niche camp-cooking exposure at a low budget.

Written from スモア S'more's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. スモア S'more can edit or remove this page at any time.

Questions about スモア

How much does S'more charge for a sponsored video?

Sponsored integrations are estimated at $150 to $250 per video, based on $4 to $8 per 1,000 median views for a Shorts-heavy channel. Exact rates depend on the brief and should be confirmed with the creator directly.

What does S'more post about on YouTube?

S'more mostly posts camp cooking videos, including campfire fondue, Japanese camp meals and sweets, along with product demonstrations of its own tents and cookware. Most uploads are short vertical clips under about 90 seconds.

How do I contact S'more for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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