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SMRTFT (@smrtft) is a United States fitness channel that posts home strength workouts, dumbbell exercise tutorials and short circuits built around its adjustable Nüobell dumbbells. The channel has about 19,200 subscribers and a median of roughly 3,000 views per video, with around 50 uploads a year, mostly Shorts. Suggested rate is $150 to $250 per video, reflecting a sponsored integration priced at about $4 to $8 per 1,000 median views.

Why brands book SMRTFT

Short home-workout clips with a dumbbell-focused US audience

  • Median of about 3,000 views per video across 50 uploads in the past year
  • Around 78% of videos are Shorts under 60 seconds, suited to quick product demos
  • Consistent weekly-style circuits built around one adjustable dumbbell set
Best forhome fitness equipmentsupplement or recovery product launches
Watch forOwn-brand dumbbells dominate the content, so third-party brands may get less attention than the channel's own product.

Brand fit report

Content

Topics, IAB taxonomy
Physical Fitness85%
Health15%
Formats
short vertical workout circuits, tutorial clips on specific exercises, short motivational posts
Tone
motivational, direct
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement2.6%
Likes and comments per view on recent videos
Audience asks aboutwhich exercises to do with adjustable dumbbellshow to build a workout with limited home equipmenthow to progress strength training at home
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
home fitness equipment, adjustable dumbbells
Affiliate links
No

The channel promotes its own Nüobell dumbbells across recent titles and descriptions, and its website description names it as a fitness equipment company, so the sponsored share of 2% likely reflects own-product promotion rather than paid third-party deals.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions cover strength workouts, dumbbell pullovers and gym circuits with no flagged language or topics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube19k3k0
Instagram–––

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 108 days ago.

Welcome to SMRTFT on Youtube! Here you will find videos of workouts with Nöubell Dumbbells and our innovative products. SMRTFT is a company that understands that strength and conditioning at home need to be as efficient and effective as possible. That is why our Nüobell Adjustable Dumbbells are created with impeccable quality and timeless design. Whether you are a professional athlete, weekend warrior, or a stay-at-home parent we strive to give you the best of what you need to achieve your fitness goals when and where you want it. To learn more about Dumbbell Exercises at home, Sports Maks, a
SMRTFT's own profile description on YouTube

Are you SMRTFT? Claim or remove this profile.

About SMRTFT

SMRTFT is a United States fitness channel with about 19,200 subscribers and roughly 341 videos. It posts mostly short vertical workouts, dumbbell exercise tutorials and quick circuits built around the company's adjustable Nüobell dumbbells. Uploads run about 50 a year, and the median video draws around 3,000 views.

The audience appears to be US adults interested in home strength training, with a likely skew toward men and adults in their late twenties to forties. These figures are estimates based on the content, not measured analytics. The channel also works as a branded showcase, so product-focused campaigns may fit it well.

A sponsored integration is estimated at $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views. That compares with typical paid-ad CPMs of $10 to $30, so brands wanting a home-fitness audience at a modest price may find it worth considering.

Written from SMRTFT's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SMRTFT can edit or remove this page at any time.

Questions about SMRTFT

How much does SMRTFT charge for a sponsored video?

Based on the channel's median views and Shorts-heavy format, a sponsored integration is estimated at $150 to $250 per video. Final pricing depends on the deliverable and campaign scope, so confirm terms directly with the creator.

What does SMRTFT post about on YouTube?

SMRTFT posts short home workout circuits, dumbbell exercise tutorials and motivational clips, mostly built around its adjustable Nüobell dumbbells. Most videos run under a minute, and the channel uploads about once a week.

How do I contact SMRTFT for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.