Starbooked

SNOW

@snowteethwhitening · US · EN

SNOW (@snowteethwhiting) is a US teeth whitening brand on YouTube with about 6,300 subscribers and a median of 23 views per video, posting mostly short vertical clips. The channel shows whitening pens, purple powder and dissolving strips, with uploads running about 50 per year. Sponsored integrations are estimated at $150 to $250 per video, since Shorts views are cheap to reach.

Why brands book SNOW

A whitening brand channel with a steady stream of short product demos

  • About 6,300 subscribers and 36.7 million lifetime views across 809 uploads
  • Median of 23 views per video, with Shorts making up 84 percent of uploads
  • Uploads at roughly 50 per year, about 19 in the last 90 days
Best fororal care product launchesbeauty routine add-ons
Watch forThe channel is the brand's own account, so it reaches few outside viewers and works better as a support asset than as an independent creator.

Brand fit report

Content

Topics, IAB taxonomy
Beauty70%
Health30%
Formats
product demo shorts, before and after clips, lifestyle B-roll
Tone
upbeat, polished
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent85/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutwhether whitening pens are safe for sensitive teethhow fast results showhow purple powder differs from regular whitening toothpaste
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
70%women
30%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

100%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
SNOW
Categories promoted
oral care, teeth whitening
Affiliate links
No

The channel is the brand's own account, so every product video, such as 'The SNOW Gold Wand, whitening that fits in your hand.', is a brand promotion rather than a third-party sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content found in recent titles; all 30 videos are product and beauty content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.3k2319
X–––
Instagram–––
TikTok–––

Benchmark score: 21 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

Simple. Safe. Effective. With a commitment to innovation, effectiveness, and accessibility, we are revolutionizing the oral care experience. We are built on a foundation of scientific research and collaboration with dental professionals, ensuring that our products deliver exceptional results while prioritizing safety, oral health and easy use. Say goodbye to sensitive teeth, messy gels, overcomplicated kits that require a degree in rocket science; and hello to the future of oral care. Find SNOW here: Website: https://www.trysnow.com/?utm_source=youtube&utm_medium=social Instagram: https://
SNOW's own profile description on YouTube

Are you SNOW? Claim or remove this profile.

About SNOW

SNOW is a US oral care brand that runs its own YouTube channel, posting short vertical clips that demonstrate whitening pens, purple powder, dissolving strips and whitening toothpaste tablets. Most uploads run under a minute and are published several times a month, with a median of 23 views per video. The channel has about 6,300 subscribers and 36.7 million lifetime views.

The audience is estimated, not measured, to be mostly English-speaking US viewers in their twenties and thirties who are interested in beauty routines and cosmetic whitening. Engagement is low, with a like rate of under 1 percent, which suggests the content works more as product exposure than as community.

Brands weighing a whitening or oral care campaign could book this channel for product-focused clips, but the estimated rate of $150 to $250 per video at a CPM of $20 to $35 per 1,000 views is not a strong reach buy compared with paid ads, where $10 to $30 CPM is typical.

Written from SNOW's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SNOW can edit or remove this page at any time.

Questions about SNOW

How much does SNOW charge for a sponsored video?

The estimated rate is $150 to $250 per video, based on a median of 23 views and a Shorts-heavy channel. The rate rule gives a range of $4 to $8 per 1,000 Shorts views, with a $150 minimum. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does SNOW post about on YouTube?

SNOW posts short product videos for its teeth whitening pens, purple toothpaste powder, dissolving strips and toothpaste tablets. Clips are usually under a minute and focus on quick before and after results and beauty-routine framing.

How do I contact SNOW for a brand deal?

SNOW's channel is run by the brand itself, so a sponsorship request is unlikely to be useful. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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