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SNR Drive (Pittsburgh Steelers)

Hosted by Jeff Brown, Missi Matthews, Mike DeFabo, Brian Batko

SNR Drive is the daily afternoon show from the Steelers Audio Network, hosted by Jeff Brown with on-air contributors including Missi Matthews, Mike DeFabo, Brian Batko and Rob King. It covers Pittsburgh Steelers news, previews, recaps and the wider NFL. The feed lists 1,000 episodes, most running about 45 minutes, and estimated downloads are 8,000 to 25,000 per episode. Estimated rate is $140 to $630 per episode.

Why brands sponsor SNR Drive (Pittsburgh Steelers)

Daily Steelers coverage reaching a loyal, engaged fan base in Pittsburgh

  • Weekday daily show from the official Steelers Audio Network, with 1,999 episodes listed on Apple Podcasts
  • Apple Podcasts rating of 4.5 from 277 ratings, with most ratings at the top star level
  • Focused on game weeks, so sponsorship lands during high-attention football moments
Best forregional brands in Western Pennsylvaniasports apparel and fan merchandisefantasy football and sports betting-adjacent products where permitted
Watch forDownload estimates are inferred from Apple ratings, not published figures; confirm with the show before booking.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Football80%
Fantasy Sports15%
Formats
co-hosted banter, interview, segmented show
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
40 to 50 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode8k–25k
Estimated, confidence 45%: Apple ratings_count of 277 falls in the 200 to 1,000 band, the show is over five years old, Podcast Index popularity is 9, and it is a daily sports program with 1,999 Apple-listed episodes.
Audience asks aboutSteelers game previews and recapsSteelers roster and rookie performanceWeekly NFL power rankings and fantasy outlook
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover game previews, recaps and team statistics with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks17 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

Members of the Steelers Audio Network team dive into the days topics each afternoon, Monday through Friday, on SNR.
SNR Drive (Pittsburgh Steelers)'s own show description from the podcast feed

Do you make SNR Drive (Pittsburgh Steelers)? Claim or remove this page.

About SNR Drive (Pittsburgh Steelers)

SNR Drive is the weekday afternoon show from the Steelers Audio Network, produced by SNR and listed on the Steelers website. The program covers Pittsburgh Steelers news, game previews, recaps, power rankings and wider NFL coverage, with on-air contributors including Missi Matthews, Mike DeFabo, Brian Batko and Rob King. The feed lists 1,000 episodes, most running about 45 minutes, with new episodes released Monday through Friday.

Apple Podcasts shows a 4.5 average rating from 277 ratings, and the show is listed as updated daily. Audience figures are estimates only: based on Apple rating volume, the show likely reaches 8,000 to 25,000 downloads per episode, skewing toward Steelers fans in the United States. No sponsors were visible in the feed.

Estimated host-read ad pricing is $140 to $630 per episode. The show suits regional brands in Western Pennsylvania and sports-oriented products seeking a loyal football audience. Source: the show's RSS feed, the Steelers website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. SNR Drive (Pittsburgh Steelers) can edit or remove this page at any time.

Questions about SNR Drive (Pittsburgh Steelers)

How much does SNR Drive charge for a podcast sponsorship?

The estimated rate for a host-read mid-roll ad is about $140 to $630 per episode, based on an estimated 8,000 to 25,000 downloads per episode. Actual pricing is set by the show and may differ.

What is SNR Drive about?

SNR Drive is a weekday afternoon sports show from the Steelers Audio Network covering Pittsburgh Steelers news, game previews, recaps and the wider NFL.

How do I contact SNR Drive about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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