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So What Now? with Carla and Dex

Podcast · www.sowhatnowpod.com · EN
Hosted by Carla, Dex

So What Now? with Carla and Dex is a conversational show about womanhood, motherhood, dating, midlife and personal reinvention, with news and culture threads. The show has 334 episodes, released weekly, with a median episode length of about 61 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor So What Now? with Carla and Dex

A loyal weekly audience of women navigating dating, motherhood and midlife

  • 334 episodes released weekly since 2018, with 594 Apple ratings averaging 4.7 stars
  • Co-hosted conversations on dating, parenting and midlife that listeners return to each week
  • Episodes run about an hour, giving sponsors room for a host-read mid-roll with context
Best forpersonal care and beauty brandswellness and self-care productsdating and relationship apps
Watch forThe explicit flag and frank adult topics suit some brands but may not fit family-oriented campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Relationships25%
Parenting15%
Personal Finance5%
Health & Fitness10%
Formats
co-hosted banter, discussion, listener-driven topics
Tone
candid, humorous
Language
English
Production
Clean, edited audio
Typical length
50 to 70 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 594 Apple ratings place the show in the 200 to 1,000 band (5,000 to 25,000 downloads), with weekly cadence, 334 episodes, Libsyn hosting and a Podcast Index popularity of 4 supporting the middle of that band.
Audience asks aboutHow to navigate dating and modern relationshipsHow to handle midlife changes and agingHow to balance motherhood with personal identity
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
85%women
15%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

The feed is flagged explicit and the episode titles include sexual and dating topics such as 'Your S3x Life's Yelp Review' and 'Pleasure Over Pressure'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks0 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 91 days ago, a new one about every 7 days.

So What Now? with Carla and Dex is the podcast that meets women exactly where they are—in transition, in hustle, in healing, in joy. From motherhood and womanhood to news, culture, and personal reinvention, Carla and Dex bring humor, candor, and lived experience to the mic. Each episode is a mix of perspective, real talk, and connection that leaves you with something to think about long after the…
So What Now? with Carla and Dex's own show description from the podcast feed

Do you make So What Now? with Carla and Dex? Claim or remove this page.

About So What Now? with Carla and Dex

So What Now? with Carla and Dex is a weekly podcast hosted by Carla and Dex, covering womanhood, motherhood, dating, midlife and personal reinvention, as described on the show's website and in the Libsyn feed. The show has released 334 episodes since February 2018, with a median episode length of about 61 minutes and new episodes most weeks.

The show holds a 4.7-star average from 594 ratings on Apple Podcasts, and the feed lists it under Society & Culture and Personal Journals. The audience is estimated rather than published: most listeners are likely women aged 25 to 44 in the United States, and the show's downloads are estimated at 5,000 to 25,000 per episode. No sponsors appear in the feed.

A host-read mid-roll is estimated at $90 to $625 per episode, based on the estimated download range. Brands in personal care, wellness and relationship products are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. So What Now? with Carla and Dex can edit or remove this page at any time.

Questions about So What Now? with Carla and Dex

How much does So What Now? with Carla and Dex charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $90 to $625 per episode. Actual pricing depends on the sponsorship terms and the show's current audience data.

What is So What Now? with Carla and Dex about?

The show is a conversational podcast hosted by Carla and Dex about womanhood, motherhood, dating, midlife and personal reinvention, with news and culture discussion. Episodes run about an hour and are released weekly.

How do I contact So What Now? with Carla and Dex about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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