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SOMMERHOFF - Lehrgaenge bundesweit (@sommerhoffag), a German channel from Essen run by the SOMMERHOFF management institute, publishes long-form IHK training course presentations for business and specialist qualifications. The channel has about 1,110 subscribers and a median of roughly 19,000 views per video, with uploads slowing to about three per year. Sponsored integration rates run about $380 to $670 per video.

Why brands book SOMMERHOFF

Reach German professionals researching IHK career upgrades through long-form course explainers

  • Median of about 19,000 views per video across 51 uploads
  • Top recent video reached about 69,000 views, showing demand for specific qualifications
  • Long-form format of 20 to 60 minutes suits detailed education messaging
Best foreducation and e-learning brandsprofessional training providersbusiness software for certification prep
Watch forPosting has slowed to three uploads in the past year, so cadence cannot be guaranteed.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Education30%
Formats
long-form course information talks, exam overview presentations, recorded webinar-style explainers
Tone
informative, formal
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
20 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 51 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhat the exam covers and how long the course takeswhich IHK qualification leads to which career stepwhether the course can be taken online or in person
Age
10%18-24
40%25-34
30%35-44
20%45+
Gender
45%women
55%men
Countries
🇩🇪 Germany95%
🇦🇹 Austria3%
🇨🇭 Switzerland2%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
professional education
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Formal professional-education content with no flagged titles; a 2020 COVID-related regulation explainer is factual and neutral.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.1k19k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

▶"Geprüfte Technische Fachwirte IHK" - BACHELORS PROFESSIONA · 176 views▶"Geprüfte Wirtschaftsfachwirte IHK" - BACHELORS PROFESSIONA · 142 views▶"Geprüfte Industriefachwirte IHK" - BACHELORS PROFESSIONAL · 62 views

Last three uploads, latest 358 days ago.

SOMMERHOFF Unternehmensgruppe – IHK-geprüfte Fortbildungsstudiengänge für Betriebswirte, Fachwirte & Fachkaufleute -- bundesweit! Unsere Kernkompetenz ist die Vorbereitung auf kammergeprüfte Fortbildungsabschlüsse mit entsprechend hoher Akzeptanz in der Wirtschaft. Seitenbetreiber und Kontakt: Impressum: SOMMERHOFF AG – Managementinstitut Alfredstraße 57-65 45130 Essen Deutschland Telefon: +49 201 220 98 -0 Telefax: +49 201 220 98 98 Email: info@sommerhoff.ag Vorstand: Christina Bergmann Aufsichtsratsvorsitzender: Michael Sommerhoff Amtsgericht Essen HRB 19098 Inhaltlich verantwortlich:
SOMMERHOFF - Lehrgänge bundesweit's own profile description on YouTube

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About SOMMERHOFF - Lehrgänge bundesweit

SOMMERHOFF - Lehrgaenge bundesweit is a German channel run by the SOMMERHOFF management institute in Essen. It posts long-form presentations about IHK-certified further education courses for business administrators, specialist managers and logistics and trade professionals. Most videos are 20 to 60 minutes and walk viewers through exam content, course structure and career outcomes.

The channel has about 1,110 subscribers and a median of roughly 19,000 views per video, with a few titles reaching well above 100,000. Upload pace has slowed to about three videos per year, and the audience is estimated to be mainly German working professionals aged 25 to 44. Views on the channel are dominated by Germany.

Brands considering a sponsored integration would reach a niche, high-intent group of career-focused adults. Rates run about $20 to $35 CPM, comparable to or above paid social ads at $10 CPM, so this suits education and professional-software brands rather than general consumer products.

Written from SOMMERHOFF - Lehrgänge bundesweit's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SOMMERHOFF - Lehrgänge bundesweit can edit or remove this page at any time.

Questions about SOMMERHOFF

How much does SOMMERHOFF - Lehrgaenge bundesweit charge for a sponsored video?

Based on its median of about 19,000 views and long-form format, a sponsored integration is estimated at $380 to $670 per video. The rate is based on $20 to $35 per 1,000 median views, and exact pricing should be confirmed with the channel.

What does SOMMERHOFF - Lehrgaenge bundesweit post about on YouTube?

The channel posts long-form presentations about IHK-certified further education courses in business, logistics, marketing and tax. Videos explain exam content, course duration and career outcomes for German professionals.

How do I contact SOMMERHOFF - Lehrgaenge bundesweit for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.