Somo
Somo (@somo4127), a Kenya-based non-profit that trains and funds entrepreneurs, runs a YouTube channel with about 2,100 subscribers and a median of 35 views per video. It posts roughly 10 videos a quarter, mostly long-form founder stories and product demos. Sponsored integrations would cost about $150 to $250 per video, a range set by the channel's small audience.
Kenyan nonprofit founder stories reaching East African entrepreneurs
- Median of 35 views per video across 87 uploads, so reach is small but niche
- Around 10 uploads in the last 90 days and 42 in the past year
- Median runtime of about 170 seconds suits short partner features
Brand fit report
Content
- Formats
- founder interview, program overview, product demo, event keynote
- Tone
- informative, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 3 to 5 minutes, with some demos running over 30 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel lists Standard Chartered as a partner in the 'From Grassroots to Investment-Ready' video description.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers business training, product demos and community programs with no flagged material; a video description mentions youth using boxing to curb extremism and drug abuse.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.1k | 35 | 10 |
Benchmark score: 12 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Somo Africa on Citizen TV: Catherine Masolia Shares AI Solut · 172 views
▶Turn to shine · 12 views
▶How Grassroots SMEs Scale: Key Lessons from the SME Loop Gra · 18 viewsLast three uploads, latest 4 days ago.
Somo is a non-profit organization that trains, funds and provides market access to entrepreneurs. Somo is the root of a Swahili word meaning "lesson". We are called Somo because we all have lessons to learn from each other. Our goal is to EMPOWER ENTREPRENUERS TO CHANGE THE WORLD. CONTACT US 543 West 122nd St. #22G New York, NY 10027 P.O BOX 76403-00508, Olympic Stage Kibera, Nairobi Kenya Nairobi (HQ) +254 7 9898 5151 or +254 768 825 370 Nairobi (Kayole) +254 775 842 182 Nairobi (Tengeneza) +254 729 243 881 Kisumu +254 768 517 417 Email : contact@somoafrica.org
About Somo
Somo is a Kenya-based non-profit that trains, funds and connects small businesses to markets across East Africa. Its YouTube channel, @somo4127, posts founder interviews, program overviews, event keynotes and product demos for tools such as DigiKua and DigiMessage. The channel has about 2,100 subscribers and a median of 35 views per video, with roughly 10 uploads in the last 90 days.
The audience is estimated to be mostly Kenyan entrepreneurs, small business owners and development practitioners, with some viewers in Tanzania and the United States. The channel carries no paid sponsorships in its recent uploads, though a partnership with Standard Chartered is named in one video description. Its content is mission-led rather than promotional.
Brands in financial services, business software or corporate social responsibility could book Somo for partner features. At $150 to $250 per video, a sponsored integration works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads, so the channel suits campaigns valuing the audience's specific profile over raw reach.
Written from Somo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Somo can edit or remove this page at any time.
Questions about Somo
How much does Somo charge for a sponsored video?
Somo's estimated rate is $150 to $250 per video, based on its median of 35 views and a CPM of $20 to $35 per 1,000 views. Rates are estimates from public channel data and may not reflect the channel's actual pricing.
What does Somo post about on YouTube?
Somo posts about entrepreneurship in East Africa, including founder interviews, event keynotes, program overviews and product demos for its DigiKua and DigiMessage tools. Most videos are mid-length and focus on small business growth and investment readiness.
How do I contact Somo for a brand deal?
Contact details for Somo can be unlocked on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked.
Similar creators
YouTube and other creators in african entrepreneurship, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
VA OSDBU (On Demand)@vaosdbu · US | government contractingveteran business | 3.7k | 143 | $150–250 | 21 |
ВЛАСНА СПРАВА@wmnpower | women entrepreneurshipsmall business training | 2.8k | 340 | $150–250 | 16 |
| freight brokeragesmall business training | 5k | – | $40–200 | 63 |