Starbooked

손별 (@sonndiary) is a Korean creator posting everyday diaries, pregnancy vlogs, travel and short outfit videos. The channel has about 3.2 thousand subscribers and a median of roughly 1,700 views per video, with around 50 uploads a year. Sponsored videos are estimated at $150 to $250 per video, since the channel is mostly Shorts.

Why brands book 손별

Pregnancy-focused Korean outfit and beauty audience with a consistent upload pace

  • Median of about 1,683 views per video across the last 30 uploads
  • Roughly 50 uploads in the past year, with 4 in the last 90 days
  • Recent sponsored beauty videos include Loreal Paris and Kiehl's placements
Best formaternity and postpartum apparelskincare and sunscreen launchesKorean beauty product trials
Watch forViews are small and most content is Shorts, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Fashion and Style55%
Beauty and Personal Care15%
Travel15%
Food and Drink10%
Parenting5%
Formats
vertical outfit-of-the-day shorts, long-form daily vlogs, product review shorts
Tone
personal, cheerful
Language
Korean
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for shorts, 15 to 35 minutes for vlogs

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutwhere the outfit items are sold and their priceswhich products were used in the skincare or hair routinetravel course and restaurant recommendations for a budget trip
Age
15%18-24
55%25-34
25%35-44
5%45+
Gender
90%women
10%men
Countries
🇰🇷 South Korea95%
Other5%
LanguagesKorean 100%

Commercial

10%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Olive YoungL'Oreal ParisKiehl'sIlyunHappy BathGrove Store
Categories promoted
skincare, haircare, sunscreen, body lotion, apparel
Affiliate links
No

The video '해외에서 난리난 헤어템으로 반사판 머리결 만들기' carries a Loreal Paris paid partnership notice and an Olive Young product link in its description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is everyday fashion, pregnancy diaries and travel with no flagged themes in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.2k1.7k4

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 65 days ago.

하고싶은거하는 나의 작은 일기장..🪴🌼🌷 insta : sonndiary mail : sonstar0311@gmail.com
손별 sonndiary's own profile description on YouTube

Are you 손별 sonndiary? Claim or remove this profile.

About 손별 sonndiary

손별 (@sonndiary) is a Korean creator who posts short outfit videos, everyday diaries, pregnancy vlogs, and travel and food videos. Most uploads are vertical Shorts under a minute, with longer vlogs appearing occasionally. The channel has about 3.2 thousand subscribers and a median of roughly 1,700 views per video, so it is best treated as a small, engaged niche audience. The website pages list no profession or brand work for the creator.

The audience appears to be mostly Korean-speaking women, probably in their twenties and thirties. This is an estimate based on content, not verified demographics. Recent sponsored videos cover beauty and haircare brands such as Loreal Paris, Kiehl's, and Olive Young, while the rest of the feed is unsponsored outfit content.

For Shorts, the suggested rate is $150 to $250 per video, which works out to about $4 to $8 CPM against median views. That is less than typical paid-ad CPM of $10 to $30. This creator suits small Korean beauty, apparel, or maternity brands seeking a low-cost, authentic test.

Written from 손별 sonndiary's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 손별 sonndiary can edit or remove this page at any time.

Questions about 손별

How much does 손별 sonndiary charge for a sponsored video?

The suggested rate is $150 to $250 per sponsored video, based on median Shorts views of about 1,700. Actual pricing should be agreed directly with the creator, and the rate range is an estimate from channel metrics.

What does 손별 sonndiary post about on YouTube?

The channel posts Korean-language outfit-of-the-day Shorts, pregnancy diaries, travel vlogs, and beauty product videos. Most content is short, personal, and shot on camera by the creator.

How do I contact 손별 sonndiary for a brand deal?

The creator lists a business email in the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.