Soo (@soo), a Korean car care creator based in South Korea, makes self car wash, undercarriage cleaning and detailing videos. With about 5,400 subscribers and roughly 2,300 median views, he uploads around 46 videos a year, mostly Shorts. Sponsored integrations run about $150 to $250 per video.
Korean car care reviewer with strong engagement on detailing products.
- Median of 2,316 views per video across 30 recent uploads
- Median like rate of 0.52% and a comment rate of 0.18% signal an engaged niche audience
- One video on a 600 million won solid wax reached 29,831 views
Brand fit report
Content
- Formats
- product review, how-to demonstration, short vertical clip
- Tone
- practical, enthusiastic
- Language
- Korean
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for most uploads, with occasional 5 to 8 minute reviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- car care products, car coatings, polishing tools
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own online store and product lines, such as the 'Pomlance' product, in video descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about car washing and product reviews with no flagged themes in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 60 / 100
Public rule, same for everyone. How it works.
Recent videos
▶뿌리고 버핑하면 세차끝?? 설마했는데 역시였습니다 · 5.8k views
▶나무수액의 무서움 · 313 views
▶세차후 코팅은 필수이며고압수는 제일 안전한 프리워시입니다#수자기 · 1.5k viewsLast three uploads, latest 4 days ago.
안녕하세요 🤟🏻 수자기 입니다😊 셀프세차방법과 디테일링 세계로 여러분을 초대합니다👏🏻👏🏻 수자기스마트스토어 https://naver.me/GtMcv5sw 수자기인스타그램 https://www.instagram.com/soo_youtube
About 수자기
Soo (@soo) is a South Korean creator who posts self car wash, undercarriage cleaning and detailing videos on YouTube. Most uploads are short vertical clips under a minute, alongside occasional longer product reviews of waxes, coatings, polishers and foam products. Based on channel data, the audience appears to be mostly Korean car owners in their late twenties to forties who want practical wash and coating techniques; these are estimates, not measured figures.
The channel has about 5,400 subscribers and a median of roughly 2,300 views per video, with about 46 uploads over the past year. Sponsorship is not visible in recent uploads, and the channel mainly promotes its own product lines. Brand work and product reviews are a natural fit for this niche.
Indicative sponsored-integration pricing is $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 median views, compared with $10 to $30 for typical paid ads. Brands selling car care, coatings or detailing tools should consider booking this creator.
Written from 수자기's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 수자기 can edit or remove this page at any time.
Questions about 수자기
How much does Soo charge for a sponsored video?
Indicative sponsored-integration pricing is $150 to $250 per video, based on the channel's median views of about 2,300 per video and its mostly Shorts format. Final rates depend on the format and deliverables agreed with the creator.
What does Soo post about on YouTube?
Soo posts self car wash methods, undercarriage cleaning, polishing, and reviews of car coatings and waxes. Most videos are short vertical clips, with some longer product tests and tutorials. Content is in Korean.
How do I contact Soo for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in car detailing, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
KEVIn大大@kevin6668 · TW | car detailingcar care products | 87k | 29k | $150–250 | 89 |
| automotivecar detailing | 5k | – | $40–200 | 67 | |
オートヴェッシュ@swissvax_chiba · JP | car detailingwax coating | 10k | 2.4k | $150–250 | 62 |
블랙디테일@blackdetailkorea · KR | car detailingpaint correction | 43k | 7k | $150–250 | 59 |
CR CarWrapping - Folientechnik & XPEL in Würzburg@crcarwrappingwuerzburg | car wrappingpaint protection film | 3.2k | 1k | $150–250 | 57 |
Марк Авто Калуш@markauto_kalush | auto body repaircar painting | 6.8k | 2.5k | $150–250 | 56 |