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【外構工事専門店 SOTORIE】お客様より考える

@sotorie8298 · JP · JA

SOTORIE, a Japanese exterior construction firm (@sotorie8298, Japan) run by its president known as 外構社長, publishes short-form YouTube videos about garden and exterior planning. The channel has about 25,500 subscribers and median views near 400, with roughly 50 uploads a year. Brand work is estimated at $150 to $250 per video.

Why brands book 【外構工事専門店

Japanese exterior-construction expert reaching 25,500 homeowners-to-be

  • Median of about 400 views per Short with 37 uploads in the last 90 days
  • Audience is almost entirely Japanese, with estimated 35 to 44 skew
  • Homeowner-planning topics suit building, garden and home goods brands
Best forhome improvement and garden productsJapan-market construction or material brands
Watch forMedian views are low, and brand integrations have no track record on this channel.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden85%
Business & Finance15%
Formats
short vertical explainer, before-and-after cautionary tips, product and material comparison
Tone
practical, informative
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks abouthow much exterior construction costswhich tree or material to choose for a gardenhow to avoid regret when planning a new house exterior
Age
5%18-24
30%25-34
40%35-44
25%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan98%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
exterior construction services, garden and exterior products
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own business, SOTORIE, in descriptions and across linked sites.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions cover construction costs, planting and home safety, with no flagged content in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube26k39837
Instagram–––

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 1 days ago.

ご相談可能地域拡大中!  https://sotorie.com/ ■SOTORIE Instagram ・参考になる施工写真や店舗情報など最新情報更新中!  https://www.instagram.com/sotorie/ ■外構社長Instagram ・外構社長の日々のつぶやきや経営イズムを更新中!  https://www.instagram.com/narishige_g/ ■アシスタントKOTAのInstagram ・バエるインスタに憧れを抱く「とっつあんBOY」ブログ。  https://www.instagram.com/soto_kota/ ■外構社長blog ・これさえ読めば外構&エクステリアマスター! https://gaikou-nomiss.com/ 〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜〜
【外構工事専門店 SOTORIE】お客様より考える's own profile description on YouTube

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About 【外構工事専門店 SOTORIE】お客様より考える

SOTORIE's YouTube channel is run by the president of SOTORIE, a Japanese exterior and garden construction firm, under the handle @sotorie8298. The channel posts short vertical videos, mostly under 90 seconds, that explain exterior construction costs, plant selection, parking and storage planning, and common regrets among homeowners. The brand's website describes the company as offering design and construction, with a no-pressure consultation and itemized estimates.

The channel has roughly 25,500 subscribers and about 3.2 million total views. Median views per video are around 400, with a 90th percentile near 1,500. The audience is estimated to be Japanese adults in the 25 to 44 range who are planning a new house or renovation; this is an estimate based on topic and language, not a measured demographic. Uploads are frequent, with about 37 in the last 90 days.

The channel has no sponsored content in its recent videos. Its estimated sponsored-video rate is $150 to $250 per video, which at $20 to $35 CPM on median views is well below typical $10 to $30 CPM paid ad rates for reach. Brands in home, garden or construction materials targeting Japanese homeowners are the best fit.

Written from 【外構工事専門店 SOTORIE】お客様より考える's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 【外構工事専門店 SOTORIE】お客様より考える can edit or remove this page at any time.

Questions about 【外構工事専門店

How much does 外構社長 charge for a sponsored video?

Estimated sponsored-integration rates are $150 to $250 per video, based on median views of about 400 per Short. Final pricing depends on format and deliverables, and should be confirmed directly with the creator before a booking.

What does 外構社長 post about on YouTube?

The channel posts short vertical videos about exterior and garden planning, including construction costs, plant choices, parking and storage, and mistakes homeowners often make. Videos are in Japanese and mostly run under 90 seconds.

How do I contact 外構社長 for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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