Starbooked

Soul Music is a BBC Radio 4 series from the BBC that explores individual pieces of music with a powerful emotional impact, from folk and soul to pop and classical. The show has 180 episodes, released roughly weekly with recent gaps, and runs about 28 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per host-read mid-roll.

Why brands sponsor Soul Music

A long-running BBC Radio 4 music series with a highly rated, loyal listener base

  • 180 episodes since 2008 give a deep, established back catalogue on the BBC feed
  • Apple Podcasts shows 300 ratings averaging 4.8 out of 5
  • Episodes run about 28 minutes, long enough for a considered host-read mid-roll
Best forbrand awareness among music listenerspremium audio and lifestyle brandsUK campaigns
Watch forThe show is a BBC Radio 4 production, so commercial sponsorship may not be available; confirm before booking.

Brand fit report

Content

Topics, IAB taxonomy
Music85%
Arts & Entertainment15%
Formats
narrative, solo monologue, music-led documentary
Tone
reflective, warm
Language
English
Production
Studio production
Typical length
27 to 29 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 45%: Apple ratings_count of 300 with a 4.8 average, a long-running 180-episode show on a major broadcaster's feed, and a high Podcast Index popularity bucket of 9.
Audience asks aboutWhat is the story behind a specific song?Why does a particular piece of music move people emotionally?Which songs and artists are covered in the series?
Age
10%18-24
20%25-34
22%35-44
48%45+
Gender
50%women
50%men
Countries
🇬🇧 United Kingdom70%
🇺🇸 United States10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episodes are music-focused commentary with no explicit flag in the feed; titles such as 'Rasputin by Boney M' and 'Sweet Caroline' are standard music references.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
Landslide by Fleetwood Mac2026-09-1228 min
Wild Mountain Thyme2026-09-0728 min
Sweet Caroline2026-08-2228 min
Rasputin by Boney M2026-08-1528 min
Make You Feel My Love2026-01-2428 min
Cranes in the Sky by Solange2026-01-1727 min

Last six episodes from the show's feed, latest 37 days ago, a new one about every 7 days.

Series about pieces of music with a powerful emotional impact.
Soul Music's own show description from the podcast feed

Do you make Soul Music? Claim or remove this page.

About Soul Music

Soul Music is a BBC Radio 4 series produced by the BBC, exploring individual pieces of music with a powerful emotional impact. The show's feed lists 180 episodes since January 2008, released roughly weekly with recent gaps, and recent episodes run about 28 minutes. Its recent titles cover songs from Fleetwood Mac, Solange, Coldplay, Moby and Bill Withers, alongside traditional pieces such as Robert Burns's Ae Fond Kiss.

The show is listed on Apple Podcasts with 300 ratings averaging 4.8 out of 5, and the release frequency there is marked as monthly. The feed and BBC programme page identify the BBC as publisher, and no individual host is named in the dossier. Listener figures are estimates: the show likely reaches 20,000 to 80,000 downloads per episode based on its rating count, age and the BBC's reach.

The feed contains no sponsor mentions, and the BBC's public-service model suggests commercial integrations are unlikely. Brands interested in a host-read mid-roll should confirm availability with the BBC; at an estimated rate of $360 to $2,000 per episode, the placement would suit premium audio, lifestyle or music-adjacent brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Soul Music can edit or remove this page at any time.

Questions about Soul Music

How much does Soul Music charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode. The BBC's sponsorship policy should be confirmed before any booking is made.

What is Soul Music about?

Soul Music is a BBC Radio 4 series that explores individual pieces of music with a powerful emotional impact. Each episode runs about 28 minutes and covers songs from pop, soul, folk and classical.

How do I contact Soul Music about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Commercial availability should be checked with the BBC.

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