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SoulZ (@soulzjp), a Japanese esports entertainment project, posts Apex Legends tournament clips, Shorts highlights and music videos. The channel has about 4,350 subscribers and a median of 3,400 views per video, uploading irregularly with no uploads in the last 90 days. Rates are $4 to $8 per 1,000 median views for Shorts-heavy output, roughly $15 to $30 per video.

Why brands book SoulZ

Japanese Apex Legends esports audience reached through short, high-energy highlight clips

  • Median of 3,400 views per video across 21 uploads, with a top broadcast reaching over 138,000 views
  • Shorts make up 57% of uploads, so most output is quick highlight content
  • Audience is about 85% Japan-based, suited to Japan-market gaming and tech brands
Best forgaming peripheralsenergy drinks and gaming snacksesports app or platform launches
Watch forUpload activity has stalled since 2023, and the audience is small and Japan-focused.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming70%
Music20%
Live Events10%
Formats
short-form highlights, tournament broadcasts, music videos
Tone
energetic, polished
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for most Shorts, 3 to 4 hours for full tournament broadcasts

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks aboutwho won the tournamentwhich team or player had the best playswhen the next SoulZ event is scheduled
Age
40%18-24
40%25-34
12%35-44
8%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan85%
🇺🇸 United States5%
LanguagesJapanese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Competitive first-person shooter footage with combat violence, typical of the Apex Legends genre; no adult or drug content seen in titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.3k3.4k0
X–––
Instagram–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1288 days ago.

新たな時代の幕開け 日本を代表するeスポーツチーム「SCARZ」と国内外の音楽エンターテイメントを20 年に渡り手掛けてきた「SUGARBITZ」の共同プロデュースエンターテインメントプロジェクト「SoulZ」 SoulZ が生み出すイベントは日本完全未開拓の新世界、eスポーツ・エンターテインメントプロジェクト。 将来的には分野も随時拡張させ、世界が熱望するワールドワイドな総合的エンターテインメントイベントへ発展させることを目標としている。 ➡︎ SoulZ 4大スローガン ・まさに“こういうものが見たかった!“こういうものが聞きたかった!”を演出。 ・強さと人気を兼ね備えた国内外の出演者をキャスティング。 ・1年に数少ないイベントで最高峰、プレミアムエンターテイメントを組織。 ・eスポーツ大会の演出方法を次のレベルに。新時代を築く。 [ SoulZ ] https://soulz.jp/ https://twitter.com/soulz_jp https://www.openrec.tv/user/SoulZ_official https://www.twitch.tv/soulz_esports/ https://www.instagram.com/soulzjp
SoulZ's own profile description on YouTube

Are you SoulZ? Claim or remove this profile.

About SoulZ

SoulZ is a Japanese esports entertainment project co-produced by the esports team SCARZ and the music company SUGARBITZ. Its channel, @soulzjp, posts Apex Legends tournament broadcasts, short highlight clips, and music videos linked to its events. Per the creator's website, the project aims to build premium entertainment around competitive gaming. The channel had 21 uploads and about 1 million lifetime views, with the most recent upload more than three years ago.

The audience is estimated to be mostly Japanese, with a majority of viewers aged 18 to 34 and a male skew. Most viewers appear to watch for tournament highlights and event recaps rather than long-form tutorials. Brand work on the channel has not been detected, and no sponsorships were found in recent uploads.

SoulZ suits gaming hardware, energy drink, or esports platform brands that want to reach Japanese Apex Legends fans. Based on a median of 3,400 views, a sponsored Shorts integration would be priced at $15 to $30 per video, roughly $4 to $8 CPM against typical paid ad CPMs of $10 to $30.

Written from SoulZ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SoulZ can edit or remove this page at any time.

Questions about SoulZ

How much does SoulZ charge for a sponsored video?

SoulZ's sponsored integrations are estimated at $15 to $30 per video, based on a median of 3,400 views on Shorts-heavy output at $4 to $8 per 1,000 median views. This is an estimate from public channel data, not a published rate card. Confirm the final price directly with the creator.

What does SoulZ post about on YouTube?

SoulZ posts Apex Legends esports content, including short highlight clips from tournaments, full event broadcasts, and music videos tied to its project. Most uploads are in Japanese and the majority are Shorts under one minute.

How do I contact SoulZ for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.