Starbooked

Sounds Like A Cult

Podcast · www.soundslikeacult.com · EN
Hosted by Amanda Montell, Chelsea Charles, Reese Oliver, Iman Hariri Kia

Sounds Like A Cult, created by Amanda Montell with co-hosts Chelsea Charles, Reese Oliver and Iman Hariri Kia, examines a different fanatical group or fandom each week. It has 238 episodes since 2021, runs about 60 minutes, and is estimated at 20,000 to 60,000 downloads per episode. The estimated rate is $360 to $1,500 per episode. Topics range from Shrek to Enneagram.

Why brands sponsor Sounds Like A Cult

Weekly, award-winning culture show with an estimated 20,000 to 60,000 downloads per episode

  • Apple Podcasts shows 4,277 ratings, a strong signal of an established and engaged listener base.
  • Seven days between episodes since 2021 gives brands steady, predictable inventory across 238 episodes.
  • Topics like wellness brands, Lush and Y2K fit consumer, beauty and lifestyle products.
Best forconsumer lifestyle brandsbooks and media launcheswellness and beauty products
Watch forSubjects include political and sexual topics, and the Apple average is 3.9 stars.

Brand fit report

Content

Topics, IAB taxonomy
Pop Culture50%
Religion & Spirituality25%
Society & Culture25%
Formats
co-hosted discussion, researched deep dive, narrative
Tone
wry, analytical
Language
English
Production
Studio production
Typical length
45 to 70 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–60k
Estimated, confidence 60%: 4,277 Apple ratings (1,000 to 5,000 band), five-year run of 238 weekly episodes, Megaphone hosting, Studio71 network and top Podcast Index popularity.
Audience asks aboutwhether a brand or fandom counts as a cultwellness and influencer culturehow to leave high-control groups
Age
25%18-24
42%25-34
20%35-44
13%45+
Gender
70%women
30%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom9%
🇨🇦 Canada7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Studio71
Categories promoted
None yet
Affiliate links
No

The description gives a Studio71 partnerships email for advertising, but no sponsor appears in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencelow
Politicsmedium

Episode titles such as The Cult of Incels, The Cult of Gooning and The Cult of Women for Trump signal mature and political subjects.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
The Cult of Influencer Snark2026-10-131 h 7 min
The Cult of Dancing With The Stars2026-10-0643 min
The Cult of Dog People2026-09-291 h 4 min
The Cult of Theo Von2026-09-2252 min
The Cult of Shrek2026-09-1552 min
The Cult of Incels2026-09-081 h 17 min

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Putting the “cult” in culture… Do you think SoulCycle is a cult? What about the Royal Family? What about Disney Adults? Or spiritual influencers? Is Instagram itself a cult? We’re Sounds Like A Cult, an iHeart Radio Award-winning podcast that analyzes a different fanatical group every week to try and answer the big question: This ~sounds~ like a cult, but is it really? Created and hosted by New…
Sounds Like A Cult's own show description from the podcast feed

Do you make Sounds Like A Cult? Claim or remove this page.

About Sounds Like A Cult

Sounds Like A Cult is a weekly podcast that analyzes a different fanatical group, fandom or trend each episode and asks whether it is really a cult. According to the feed, it is created and hosted by Amanda Montell, with Chelsea Charles, Reese Oliver and Iman Hariri Kia as co-hosts and producers. Recent topics include Dancing With The Stars, Dog People, Lush and Enneagram.

The feed lists 238 episodes since May 2021, released every seven days at a median of about 60 minutes. Apple Podcasts shows 4,277 ratings at an average of 3.9 stars. Estimated downloads are 20,000 to 60,000 per episode, based on ratings and show age. The show is published by Studio71 and no individual sponsors appear in recent titles.

At an estimated $360 to $1,500 per host-read mid-roll, a sponsorship suits consumer, wellness, beauty and media brands that want a culture-literate, mostly young adult audience. Demographics are estimates, not published data.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sounds Like A Cult can edit or remove this page at any time.

Questions about Sounds Like A Cult

How much does Sounds Like A Cult charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at $360 to $1,500 per episode, based on 20,000 to 60,000 estimated downloads at $18 to $25 per 1,000. Actual rates are set by the show and Studio71.

What is Sounds Like A Cult about?

Each week the show analyzes a fanatical group or fandom, from SoulCycle and Disney Adults to Shrek and the Enneagram, and asks whether it is really a cult. Amanda Montell created and hosts it.

How do I contact Sounds Like A Cult about sponsoring an episode?

The feed lists PodcastPartnerships@Studio71us.com for advertising. The show's contact email also unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.