Starbooked

Southampton City Council

@southamptonnews · GB · EN

Southampton City Council (@southamptonnews) is the official YouTube channel of a UK local council in Southampton, England. It posts council meetings, planning sessions, public consultations and family hub videos. The channel has about 1,530 subscribers, a median of roughly 100 views per video, and uploads about twice a week. It accepts no sponsored work.

Why brands book Southampton

Official council channel with a steady local audience for public-service messages

  • Median of about 102 views per video across 30 recent uploads
  • Roughly 1,530 subscribers and 724 total videos since 2012
  • Uploads about 44 videos a year, with 27 in the last 90 days
Best forpublic information campaignslocal recruitment notices
Watch forNot a commercial creator, does not take sponsorships, and the audience is small.

Brand fit report

Content

Topics, IAB taxonomy
Government55%
Health25%
Society20%
Formats
recorded council meetings, short explainer clips, event promotion
Tone
formal, informative
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for news clips, 2 to 4 hours for full council and committee recordings

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutwhen are the next council meetings and planning decisionshow to take part in local plan consultationswhat family hub programmes are available locally
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content is official council business such as planning and budget meetings, which carries political subject matter, for example 'Leader's Corner: Toys R Us demolition starts'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k10227
X–––

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days27 / 30
Reach Followers on the main platform0 / 20

Recent videos

▶Leader's Corner: Toys R Us demolition starts · 1.2k views▶Planning and Rights of Way 13 October 2026 · 76 views▶Best Start Family Hub Understanding Behaviour programme at V · 183 views

Last three uploads, latest 2 days ago.

Official YouTube account of Southampton City Council. This channel is not monitored regularly for customer enquiries - you can the latest news and contact us on: Twitter: https://twitter.com/SouthamptonCC Facebook: https://www.facebook.com/SotonCC Web chat: https://www.southampton.gov.uk/contact-us/
Southampton City Council's own profile description on YouTube

Are you Southampton City Council? Claim or remove this profile.

About Southampton City Council

Southampton City Council (@southamptonnews) runs the official YouTube channel for the local authority of Southampton, England. The channel posts recordings of full council, cabinet, scrutiny and planning committee meetings, along with short news explainers, family hub programme videos and consultation prompts. Viewers are most likely local residents, councillors' constituents and people following planning decisions; these audience details are estimates based on the subject matter.

The channel has about 1,530 subscribers and a median of roughly 100 views per video, with an average upload pace of about one video a week. It does not take brand or sponsored work. Based on the typical rate rule for long-form channels, a sponsored integration would cost $20 to $35 per 1,000 median views, which is about $150 to $250 per video; that works out to a CPM of $20 to $35, compared with $10 to $30 for paid ads.

The channel fits public-sector campaigns, local services and recruitment notices aimed at Southampton residents rather than consumer brands.

Written from Southampton City Council's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Southampton City Council can edit or remove this page at any time.

Questions about Southampton

How much does Southampton City Council charge for a sponsored video?

The channel does not take sponsored work. Using the standard rate rule, a sponsored video would be about $150 to $250, based on a median of roughly 100 views, which equals a CPM of $20 to $35.

What does Southampton City Council post about on YouTube?

It posts recordings of full council, cabinet and planning committee meetings, short news explainers, family hub programme videos and consultation prompts for local residents of Southampton, England.

How do I contact Southampton City Council for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel does not currently take brand deals.

Similar creators

YouTube and other creators in local government, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
OKTVswp@oktvswp · DE
regional newslocal government1.9k113$150–25038
San Fernando Municipio@sanfermunicipio · AR
local governmentmunicipal news7.9k905$150–25038
The Bushels and Barrels Programpodcast · US
news commentaryagriculture and energy15k–$90–62038
West Sacramento@cityofwestsac · US
local governmentcity news1.4k162$150–25036
BATV1017@batv1017
local governmentcommunity news4k151$150–25036
福岡県庁動画資料館@福岡県庁動画資料館
local governmentprefectural news4.5k142$150–25035