Starbooked

SportsBeat KC, hosted by Kansas City Star sports reporter Blair Kerkhoff and produced by KCUR Studios, covers Kansas City teams including the Chiefs, Royals, Sporting, Current and college programs. It runs about 1,000 episodes with a weekly cadence and typical length near 31 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate range of $90 to $630 per episode.

Why brands sponsor SportsBeat KC

Weekly Kansas City sports analysis from a Star reporter, reaching engaged local fans

  • Over 1,000 episodes and a weekly cadence build a long-running local habit.
  • Apple Podcasts rating of 4.7 from 325 ratings signals a satisfied listener base.
  • Episodes average about 31 minutes, giving room for a full host-read mid-roll.
Best forlocal automotive and dealershipsregional restaurants and food brandssports apparel and fan merchandise
Watch forDownload estimates are inferred from ratings, not published figures; confirm current reach before booking.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Business News5%
Local News10%
Formats
co-hosted panel discussion, reporter analysis, instant reaction
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
28 to 36 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 325 ratings, which maps to the 200 to 1,000 ratings band, shifted for a show with 1,000 episodes and a KCUR and Kansas City Star publisher; Podcast Index popularity 9 and weekly cadence support the upper part of the range.
Audience asks aboutHow will the Chiefs perform this season?Which college football games matter most this weekend?What roster decisions will shape Kansas City sports?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States95%
🇨🇦 Canada2%
Other3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and the recent titles cover game previews, roster analysis and the World Cup with no sensitive content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Kansas City’s biggest sports stories of the week, for the diehards and the casual fans alike. A podcast covering the Chiefs, Royals, Sporting, Current, Missouri and Kansas college teams, and more. Hosted by longtime Kansas City Star sports reporter Blair Kerkhoff and produced by KCUR Studios.
SportsBeat KC's own show description from the podcast feed

Do you make SportsBeat KC? Claim or remove this page.

About SportsBeat KC

SportsBeat KC is a weekly sports podcast covering the Chiefs, Royals, Sporting, Current and Kansas and Missouri college teams. Hosted by Kansas City Star sports reporter Blair Kerkhoff and produced by KCUR Studios, according to the show feed and Apple Podcasts listing. The show has published about 1,000 episodes with a weekly cadence and a median episode length of about 31 minutes.

On Apple Podcasts the show holds a 4.7 average from 325 ratings. Based on those signals, listeners are most likely Kansas City sports fans, skewing male and aged 35 and up. These figures are estimates, not published data. The feed shows no sponsors in its recent episodes.

At an estimated 5,000 to 25,000 downloads per episode and a rate of $18 to $25 per thousand, a host-read mid-roll would cost roughly $90 to $630 per episode. Local brands in automotive, dining and sports merchandise are the most natural fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. SportsBeat KC can edit or remove this page at any time.

Questions about SportsBeat KC

How much does SportsBeat KC charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $630 per episode. Final pricing depends on the sponsorship terms agreed with the show.

What is SportsBeat KC about?

SportsBeat KC is a weekly podcast covering Kansas City sports, including the Chiefs, Royals, Sporting, Current and college teams. It is hosted by Kansas City Star reporter Blair Kerkhoff and produced by KCUR Studios.

How do I contact SportsBeat KC about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

Similar creators

Podcast and other creators in sports, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
sportscollege football50k–$360–200088
faithchristian leadership15k–$90–62087
sportsbasketball50k–$360–200087
The Fellaspodcast
comedysports50k–$360–200086
ABCA Podcastpodcast · US
baseball coachingsports5k–$40–20086
The Buntpodcast
skateboardingsports15k–$90–62086