KBC Sports
KBC Sports (@sportskbc), the sports channel of Kenyan broadcaster KBC in Kenya, posts short-form and long-form coverage of football, athletics, rugby, swimming and boxing across Kenya and Africa. The channel has about 20,000 subscribers and a median of 19 views per video, uploading roughly 50 videos a quarter. Sponsored integrations are estimated at $150 to $250 per video.
Kenyan sports news channel with daily coverage across football, boxing and rugby
- About 50 uploads in the last 90 days, roughly four per week
- Median of 19 views per video, with a 90th percentile of 137 views
- Audio split between English and Swahili reaches Kenyan and East African sports fans
Brand fit report
Content
- Formats
- short news clips, match highlights, event reports
- Tone
- informational, neutral
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds to 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover sports results, youth programs and tournaments with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Kenyans impress on Day one of Africa Boxing Championship · 0 views
▶Final leg of Cycling Loop Safari Series held in Nanyuki · 3 views
▶CAF Confederation Cup I Tusker 0-1 Singida Black Stars · 8 viewsLast three uploads, latest today.
Welcome to the official KBC Sport YouTube channel. This page showcases the best from Kenya and Africa be it football, athletics, rugby, swimming, cricket, basketball, netball, volleyball among others. Subscribe to our page to enjoy more: https://bit.ly/38z9H2S Check our website: https://www.kbc.co.ke/category/sports/ Our socials: Facebook: https://www.facebook.com/KBCchannel1News Twitter: https://twitter.com/KBCchannel1 Instagram: https://www.instagram.com/KbcChannel1
About KBC Sports
KBC Sports (@sportskbc) is the sports channel of the Kenyan broadcaster KBC. It publishes frequent short clips covering football, athletics, rugby, swimming, boxing and other sports across Kenya and Africa, with most uploads under two minutes and mostly in English with some Swahili.
The channel has about 20,000 subscribers and roughly 3 million lifetime views, with a median of 19 views per video in the last 30 uploads. Its audience appears to be Kenyan sports followers, mostly adults aged 25 to 34, though these demographics are estimates rather than channel analytics.
No sponsored content was found. Based on the view counts, a sponsored video would cost about $150 to $250, which equates to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. It suits Kenyan sports brands seeking local awareness.
Written from KBC Sports's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. KBC Sports can edit or remove this page at any time.
Questions about KBC
How much does KBC Sports charge for a sponsored video?
KBC Sports' estimated rate is $150 to $250 per sponsored video, based on a median of 19 views per upload and the channel's long-form pricing rule. This works out to a CPM of $20 to $35 per 1,000 views. Final pricing should be confirmed directly with the channel.
What does KBC Sports post about on YouTube?
KBC Sports posts short sports news clips about Kenyan and African football, athletics, rugby, boxing, swimming and basketball. Most uploads are under two minutes and cover match results, tournament coverage and event reports, with English and Swahili audio.
How do I contact KBC Sports for a brand deal?
Contact details for KBC Sports unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can request a sponsored integration directly once the profile is unlocked.
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