Spyderco (@spydercoknivesofficial), a knife maker based in Golden, Colorado, USA, posts product launches, factory events and giveaways on YouTube. The channel has about 38,100 subscribers, 575 videos and a median of roughly 8,900 views per video. It uploads about 19 videos a year, mostly Shorts. Sponsored integrations are rated at $4 to $8 per 1,000 median views, or about $40 to $70 per video.
Reach knife buyers with a US-based maker's product launches
- Median of about 8,900 views per video across roughly 575 uploads
- Product launch Shorts such as 'Para Military 2 Lightweight' reached 9,200 to 16,600 views
- Giveaway posts drew 120 to 140 comments each, showing active audience participation
Brand fit report
Content
- Formats
- YouTube Shorts product spotlights, factory and event recaps, giveaway announcements
- Tone
- informative, polished
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- knives, knife accessories
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content centers on knife products and manufacturing, such as 'Spyderco Edgerati Now Available!', which shows bladed tools in a retail context.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 38k | 8.9k | 1 |
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Spyderco's 50th Anniversary Celebration! · 6.7k views
▶Spyderco | Made in America · 4.9k views
▶Blade Show Awards · 6.5k viewsLast three uploads, latest 66 days ago.
Spyderco pioneered the modern folding knife, introducing now-common features like the pocket clip, serrated edge and one-handed opening capability. Those innovations revolutionized the pocketknife and changed the knife industry forever. Today, that creative spirit and an uncompromising commitment to quality are still the heart of Spyderco's distinctive product line, which includes a full range of folding knives, fixed-blades, sharpeners and other accessories produced in 5 different countries, including our facility in Golden, CO USA. Our OpFocus products-specialized tools intended for duty-bou
About Spyderco
Spyderco is a knife maker known for its pocket clip, serrated edge and one-handed opening designs. Its YouTube channel, @spydercoknivesofficial, posts mostly short product spotlights, new-release announcements, factory event recaps and giveaways. Uploads run at about 19 videos a year, and most are under a minute long. Viewers are likely knife enthusiasts and everyday carry buyers, estimated to be mostly United States men aged 35 and up.
The channel's median view count is roughly 8,900 per video, with occasional spikes such as a 650,000-view brand video. Sponsored integrations are rated at $4 to $8 per 1,000 median views, since Shorts views are cheaper than long-form views. That puts a single video at about $40 to $70. Paid ads usually run at $10 to $30 CPM, while this channel's rate works out to roughly $4 to $8 CPM for Shorts.
This channel suits brands selling outdoor tools, EDC accessories or sharpening products who want to reach a niche, high-intent audience at a low cost per view.
Written from Spyderco's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Spyderco can edit or remove this page at any time.
Questions about Spyderco
How much does Spyderco charge for a sponsored video?
Spyderco's estimated rate is $4 to $8 per 1,000 median views, which comes to about $40 to $70 for a typical Short. The rate is based on public channel data and is not a published price. Contact details unlock on Starbooked for $0.80.
What does Spyderco post about on YouTube?
Spyderco mostly posts short product spotlights, new-release announcements, factory events and giveaways. Its videos cover folding knives, fixed blades and accessories made by the company, with a strong focus on its USA-made lines and anniversary editions.
How do I contact Spyderco for a brand deal?
The channel description lists socialmedia@spyderco.com for inquiries, and asks that requests include a detailed description of intended use. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.