SSAB (@ssab), a Swedish steelmaker founded in 1878 and listed on Nasdaq Stockholm, publishes corporate and product videos on its YouTube channel. The channel has about 3,900 subscribers and a median of 169 views per video, with roughly 39 uploads in the past year. Sponsored integration rates are not set for this channel; a brand deal would be priced at $150 to $250 per video.
Corporate steel channel with a 4.4 million view outlier on a Docol mobility video
- Median video reaches 169 views, with one 4.1 million view video lifting the channel mean to about 205,000.
- Roughly 39 uploads in the past 365 days keep the channel active across Swedish, Finnish and English versions.
- Recent SSAB Zero case studies with customers like Volvo-adjacent suppliers and Vattenfall give brands concrete decarbonization stories.
Brand fit report
Content
- Formats
- product showcase, customer case study, employee profile
- Tone
- corporate, informative
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content consists of corporate product and employee videos with no flagged material in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.9k | 169 | 18 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Tjejer tog plats i SSAB Luleås ledningsgrupp · 233 views
▶GreenCoat® color coated steel – Design for a colorful future · 53 views
▶GreenCoat® color coated steel – Design for a colorful future · 283 viewsLast three uploads, latest 3 days ago.
SSAB is a global leader in premium steels, shaping a stronger, lighter, and more sustainable world. With high-strength and advanced steels, pioneering decarbonized offerings, and value-add services, we deliver unique customer value and accelerate customer competitiveness worldwide. A steelmaker since 1878, our teams in more than 50 countries set the standard for industry‑leading performance. SSAB operates steel mills in Sweden, Finland, and the United States and is leading the transformation of the industry - dramatically reducing emissions from our own production. SSAB shares are listed o
About SSAB
SSAB is a Swedish steelmaker founded in 1878 that publishes corporate and product videos on its YouTube channel. The channel posts mostly short product showcases, customer case studies and employee profiles about high-strength steels, SSAB Zero decarbonized steel and mill operations in Sweden, Finland and the United States. Viewers are likely industrial buyers, engineers, investors and job seekers rather than general consumers; the audience estimates are unverified.
The channel has about 3,900 subscribers and a median of 169 views per video, with about 39 uploads in the past year. Most videos are in English, with Swedish and Finnish versions of employee content. Sponsored integrations are not set for this channel; a brand deal would typically be priced at $150 to $250 per video. For the same reach, paid ads typically run at a $10 to $30 CPM, while this channel's sponsored rate works out to a $20 to $35 CPM on median views.
SSAB suits industrial, steel-adjacent and sustainability brands that want B2B visibility. Consumer brands seeking broad reach should look elsewhere.
Written from SSAB's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SSAB can edit or remove this page at any time.
Questions about SSAB
How much does SSAB charge for a sponsored video?
A sponsored integration on the SSAB YouTube channel would typically be priced at $150 to $250 per video, based on a median of 169 views. Rates are estimates from the channel's view data and not a published price list.
What does SSAB post about on YouTube?
SSAB posts product showcases for steel grades like Docol and GreenCoat, customer case studies, decarbonization stories about SSAB Zero steel, and employee profiles from its mills. Most videos are short and in English, with Swedish and Finnish versions.
How do I contact SSAB for a brand deal?
Contact details for SSAB unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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