Starbooked

STAY RUGG’D

@stayruggd · US · EN

Lance, known as STAY RUGG'D (@stayruggd), is a truck camping, hunting and fishing creator based in the United States. His channel has about 2,800 subscribers and a median of roughly 1,350 views per video, uploading about six times in the last 90 days. Estimated rate: $150 to $250 per video (Shorts-heavy channel).

Why brands book STAY

Engaged hunting and truck camping audience with strong outdoor product fit

  • The top video, a truck camping clip, reached about 1.12 million views and 12,600 likes.
  • Median views sit near 1,350 per video, so a $150 to $250 integration is priced for micro reach.
  • Six uploads in 90 days keeps the channel active enough for a steady brand presence.
Best foroutdoor gear launchestruck camping and overlanding productshunting and fishing accessories
Watch forMost recent videos are Shorts with median views near 1,350, so reach is modest and largely short-form.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests45%
Automotive25%
Travel20%
Food & Drink10%
Formats
vertical short clips, long-form field trip vlogs, gear and setup demos
Tone
casual, rugged
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds, with occasional 40 to 60 minute trip videos

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to set up a truck camper for hunting tripswhich bowhunting and saddlehunting gear is worth buyingwhere to fish or hunt public land in Michigan
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
15%women
85%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

4%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
BakcouPeak RefuelBluettiDude Wipes
Categories promoted
e-bikes and deer carts, outdoor food, portable power, hunting and camping hygiene products
Affiliate links
No

The video 'My favorite quick #camping trips #truckcamping #bowhunting #overlanding @bakcou @BLUETTIOfficial' tags Bakcou and Bluetti, and the 'Pre hanging #saddlehunting' videos reference Bakcou's Deer Trailer.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Hunting content, including 'Pre hanging #saddlehunting spots' and 'coyote #hunting', involves animal harvest and weapons, so violence is flagged as medium.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.8k1.4k6

Benchmark score: 57 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 32 days ago.

Truck camping, Hunting, Fishing and enjoying the outdoors. As time allows me to, I will be trying my best to film all of my outdoor adventures. STAYRUGG'D -Lance Inquiries to : STAYRUGGD@GMAIL.COM
STAY RUGG’D's own profile description on YouTube

Are you STAY RUGG’D? Claim or remove this profile.

About STAY RUGG’D

STAY RUGG'D, run by Lance (@stayruggd) in the United States, posts truck camping, bowhunting, fishing and Michigan outdoors content. Most uploads are vertical clips under a minute, with occasional long trip vlogs, and the channel has around 2,800 subscribers and a median of about 1,350 views per video.

The audience looks like hunters, anglers and overlanding enthusiasts, mostly men, mainly in the United States. These audience figures are estimates based on the channel's topics and comments, not verified analytics. Recent brand work includes Bakcou e-bikes and deer carts, Bluetti power stations and Dude Wipes, based on tagged videos.

Sponsored integrations are priced at roughly $150 to $250 per video. Against a typical $10 to $30 paid-ad CPM, the $20 to $35 per 1,000 views rate runs higher, so brands should compare on audience fit. Outdoor product brands seeking a focused hunting and camping audience should consider booking.

Written from STAY RUGG’D's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. STAY RUGG’D can edit or remove this page at any time.

Questions about STAY

How much does STAY RUGG'D charge for a sponsored video?

Based on a median of about 1,350 views and a Shorts-heavy channel, the estimated rate is $150 to $250 per video. This is a Starbooked estimate, not a rate the creator has published. Final pricing depends on format and deliverables.

What does STAY RUGG'D post about on YouTube?

The channel covers truck camping, bowhunting and saddlehunting, Michigan fishing and overlanding. Most videos are short vertical clips, with some longer trip vlogs.

How do I contact STAY RUGG'D for a brand deal?

The channel lists a business email, STAYRUGGD@GMAIL.COM. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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