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Ассоциация развития стального строительства

@steeldevelopment · RU · RU

Ассоциация развития стального строительства (@steeldevelopment), Russia-based association of 95 member organizations, runs a YouTube channel of about 5,800 subscribers and 291 videos. Median views are around 250 per video, with roughly two uploads per month. Sponsored integrations would fall in the range of $150 to $250 per video; the channel carries no sponsorships. Its distinctive focus is professional webinars on steel construction design and engineering.

Why brands book Ассоциация

Reach Russian steel construction engineers through expert webinars

  • About 5,800 subscribers with median views around 250 per video
  • Around 17 uploads in the past 365 days, steady professional audience
  • Long-form expert sessions averaging over 50 minutes each
Best forindustrial equipment B2Bconstruction softwaresteel product manufacturers
Watch forLow view counts; value is in reaching a narrow professional audience rather than broad reach.

Brand fit report

Content

Topics, IAB taxonomy
Business35%
Technology30%
Education25%
Construction10%
Formats
expert webinars, round tables, competition announcements
Tone
professional, informative
Language
Russian
On camera
Yes, talking head
Production
Phone, natural light
Typical length
40 minutes to 2 hours

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.9%
Likes and comments per view on recent videos
Audience asks abouthow to apply new steel construction standardshow to design multi-story steel buildingshow to calculate loads and fire resistance
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
35%women
65%men
Countries
Russia95%
Kazakhstan3%
Belarus2%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Professional engineering webinars with no flagged titles; several sessions name partner companies such as EVRAZ, Severstal and NLMK as speakers' employers.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.8k2482

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 80 days ago.

В рамках научно-образовательной деятельности АРСС проводит образовательные мероприятия для специалистов в области проектирования и строительства зданий и сооружений с применением металлоконструкций, в том числе и для студентов профильных специальностей. Главная цель Ассоциации развития стального строительства (АРСС) - расширение использования металлоконструкций во всех сегментах промышленного и гражданского строительства. На сегодняшний день в состав Ассоциации развития стального строительства входят 95 организаций. Это ведущие российские металлургические компании (ЕВРАЗ, Северсталь, НЛМК
Ассоциация развития стального строительства's own profile description on YouTube

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About Ассоциация развития стального строительства

Ассоциация развития стального строительства (АРСС), handle @steeldevelopment, is a Russian association of 95 organizations, including major steel producers, design institutes and fabricators. Its YouTube channel publishes expert webinars, round tables and student competition announcements on steel construction design, fire safety and engineering software.

The channel has about 5,800 subscribers and 291 videos, with a median of roughly 250 views per video and about two uploads per month. Viewers are likely Russian-speaking engineers, designers, students and industry managers, based on the technical subject matter (estimates only).

Brand work is limited to speakers from member companies such as EVRAZ, Severstal and NLMK appearing in sessions. Based on the median views, a sponsored video would cost about $150 to $250, roughly $20 to $35 CPM, which compares with $10 to $30 CPM for paid ads. It suits steel and construction-tech brands seeking a professional audience.

Written from Ассоциация развития стального строительства's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ассоциация развития стального строительства can edit or remove this page at any time.

Questions about Ассоциация

How much does Ассоциация развития стального строительства charge for a sponsored video?

Based on a median of about 250 views, a sponsored integration would typically run about $150 to $250 per video, at a CPM of $20 to $35 per 1,000 views. Rates are estimates derived from channel metrics and are not published by the association.

What does Ассоциация развития стального строительства post about on YouTube?

The channel posts expert webinars and round tables on steel construction. Topics include structural design standards, fire resistance, BIM, light-gauge steel framing, and student architecture competitions such as Steel2Real.

How do I contact Ассоциация развития стального строительства for a brand deal?

Contact details unlock on Starbooked for $0.80. The association can also be reached at the address listed on its channel. Boosted creators can be booked through Starbooked.

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