Starbooked

StoryCorps, produced by NPR, presents unscripted conversations between two people about love, loss, family and friendship. The feed holds 200 episodes released roughly every 14 days, with a median length of about 19 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), a rate of about $360 to $2,000 per episode for a host-read mid-roll. One distinctive detail: the show is built from recorded conversations rather than a host-led format.

Why brands sponsor StoryCorps

Reflective, high-trust conversations from a long-running NPR public-radio archive

  • Nearly 200 episodes published on a steady schedule since 2018, with a 2007 Apple listing.
  • Apple Podcasts shows 3,894 ratings averaging 4.5 stars, a strong trust signal.
  • Listeners arrive for human stories, which suits brands tied to family, memory and community.
Best forfamily and home brandsfinancial or insurance services framed around life milestones
Watch forStories often deal with grief and tragedy, so ad tone must be carefully matched.

Brand fit report

Content

Topics, IAB taxonomy
Family and Relationships45%
Society30%
Health and Wellness15%
Arts and Entertainment10%
Formats
interview, two-person conversation, narrative
Tone
warm, reflective
Language
English
Production
Studio production
Typical length
15 to 25 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts ratings_count of 3,894 places the show in the 1,000 to 5,000 band, with a network publisher, weekly updates, a 2007 listing date and high Podcast Index popularity.
Audience asks abouthow the featured people met or lived through an eventwhat the conversation reveals about love or losshow to record a conversation of their own
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
🇨🇦 Canada4%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
NPR
Categories promoted
subscription services
Affiliate links
Yes

The feed carries an NPR+ funding link ('Support NPR by enrolling in NPR+!'), but no sponsor mentions appear in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
Episode titles such as 'It Will Always Be Yesterday: 25 Years After 9/11' and 'Lesia Day's Story' point to emotional content about loss and historical events, with no explicit flag in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 14 days.

Stories of the human heart. A candid, unscripted conversation between two people about what's really important in life: love, loss, family, friendship. When the world seems out of hand, tune in to StoryCorps and be reminded of the things that matter most.
StoryCorps's own show description from the podcast feed

Do you make StoryCorps? Claim or remove this page.

About StoryCorps

StoryCorps is a podcast produced by NPR that presents candid, unscripted conversations between two people about love, loss, family and friendship. The feed lists 200 episodes released about every 14 days, with a median length of roughly 19 minutes, according to the RSS feed. The show's Apple Podcasts listing reports 3,894 ratings averaging 4.5 stars.

The audience is estimated, not published: based on the ratings count and the show's network publisher, we estimate 20,000 to 80,000 downloads per episode. Listeners are likely mostly American adults aged 35 and older, with a slight tilt toward women. The feed's only funding link promotes NPR+, and no sponsor mentions were found in the recent episode titles.

A host-read mid-roll at estimated rates of $18 to $25 per 1,000 downloads would cost roughly $360 to $2,000 per episode. Brands in family, home and life-planning categories are the most natural fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. StoryCorps can edit or remove this page at any time.

Questions about StoryCorps

How much does StoryCorps charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode. Final pricing depends on the sponsor's package and placement.

What is StoryCorps about?

StoryCorps is an NPR podcast of unscripted conversations between two people about love, loss, family and friendship. Episodes run about 19 minutes and publish roughly every two weeks.

How do I contact StoryCorps about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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