StraightTalkAlert
StraightTalkAlert (@straighttalkalert), run by the National Rural Electric Cooperative Association (NRECA), publishes short English-language videos for electric co-op members. The channel has about 3,100 subscribers and a median of roughly 500 views per video. Uploads have stopped; the last one dates to March 2024. Estimated rate range: $150 to $250 per video.
Trusted cooperative-sector channel reaching electric co-op members nationwide
- Median of about 508 views per video across 177 uploads
- Channel has 3,100 subscribers and 1.2 million lifetime views
- Short 50 to 60 second format suits simple, single-message campaigns
Brand fit report
Content
- Formats
- explainer videos, public service announcements, tip lists
- Tone
- informative, reassuring
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is utility safety and energy education with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.1k | 508 | 0 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶(Of Course) We're Going to Connect! · 111 views
▶Available Now! 2023 Editorial Calendar · 557 views
▶Spooky Energy Savings · 387 viewsLast three uploads, latest 933 days ago.
NRECA's Straight Talk provides videos for electric co-op consumer-members. Check out videos on electrical safety, energy efficiency, the cooperative difference and more! Questions? Email StraightTalk@nreca.coop.
About StraightTalkAlert
StraightTalkAlert is the video channel of Straight Talk, a consumer education series produced by the National Rural Electric Cooperative Association (NRECA) for electric co-op members in the United States. The channel publishes short explainers on electrical safety, energy efficiency, storm preparation and the co-op membership model, typically under 90 seconds each. Based on its titles and descriptions, viewers are most likely older homeowners and co-op members looking for practical utility guidance. These audience figures are estimates, not platform data.
The channel has about 3,100 subscribers, a median of roughly 500 views per video, and no uploads since March 2024. It shows no sponsorships. Its content is institutional, so it does not carry paid brand work. Estimated rate is $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads.
This channel fits brands selling home efficiency products or utility-adjacent services that want to reach rural electric co-op members. It is a poor fit for brands seeking growth audiences or recent reach.
Written from StraightTalkAlert's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. StraightTalkAlert can edit or remove this page at any time.
Questions about StraightTalkAlert
How much does StraightTalkAlert charge for a sponsored video?
Based on the channel's median of about 508 views, the estimated rate is $150 to $250 per video. That works out to a CPM of about $20 to $35 per 1,000 views. These are estimates, and the channel has not published a rate card.
What does StraightTalkAlert post about on YouTube?
StraightTalkAlert posts short educational videos for electric co-op members. Topics include electrical safety, home energy savings, storm and outage preparation, and electric vehicles. Most videos run under 90 seconds and are produced for the National Rural Electric Cooperative Association.
How do I contact StraightTalkAlert for a brand deal?
The channel description lists StraightTalk@nreca.coop for questions. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Note that this channel is run by an institution rather than an individual creator.