Straight Teeth Direct
Straight Teeth Direct (@straightteethdirect), a UK-based at-home clear aligner brand, publishes mostly short vertical videos on its YouTube channel of about 6,200 subscribers. Median views sit near 2,100 across 425 uploads, with no uploads in the last 90 days. Sponsored integration rate: $150 to $250 per video.
Dental brand channel with a steady short-form testimonial audience
- Median of 2,131 views per video across 425 uploads
- Shorts make up 98% of uploads, with a 30-day recent median of about 2,100 views
- Brand-owned content already speaks to aligner buyers
Brand fit report
Content
- Formats
- vertical shorts, customer testimonial clips, tip series
- Tone
- upbeat, reassuring
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- dental and orthodontic services, oral care products
- Affiliate links
- No
The channel's own brand promotes Straight Teeth Direct aligners and SmileBox kits in most videos, but no sponsorship disclosures found in the last 50 videos; the content is brand-owned rather than paid placements.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Straight teeth without dentist visits: my experience' and 'Daily routine with clear aligners' contain no flagged themes, and mentions of partying in 'HACK for partying while wearing clear braces' are benign.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 44 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Achieve smile confidence with comfortable clear aligners 😁 · 2.8k views
▶Straight teeth from home!? 😱 Matthew’s experience with clea · 5.2k views
▶I’m already feeling the confidence straight teeth brings! 🦷 · 3k viewsLast three uploads, latest 1147 days ago.
Meet Straight Teeth Direct. Clear removable aligners delivered straight to your door at up to 70% less than the in-clinic price. Custom-made in the UK. Join thousands of satisfied users in 60+ countries and achieve smile confidence with at-home teeth straightening! Complete the 3-minute FREE e-consultation to find out if you’re suitable 👉🏼 https://www.app.straightteethdirect.com 🤳Find smile transformation reviews, user testimonial videos and aligners before & after: https://straightteethdirect.com/reviews/ 📖Learn more about remote orthodontic treatment, how aligners work & pricing. Our cle
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About Straight Teeth Direct
Straight Teeth Direct operates a YouTube channel focused on at-home clear aligners, posting mainly short vertical videos under 60 seconds. Its content mixes customer testimonials, dentist-led tips, and daily aligner routines, with a median of about 2,100 views per video across 425 uploads. Viewers are most likely UK-based adults in their late twenties to thirties, though these audience estimates are not platform-verified.
The channel functions primarily as brand-owned marketing for the company's remote aligner service rather than as an independent creator with paid sponsorships. Recent uploads have slowed, with none in the last 90 days.
Brands in oral care or cosmetic dentistry may find the audience relevant, but the channel's small reach and inactive recent period suggest it is better suited to brand-to-brand conversations than to paid creator campaigns. Estimated sponsored rate is $150 to $250 per video, based on $4 to $8 per 1,000 median views for Shorts-heavy channels, versus a typical paid ad CPM of $10 to $30.
Written from Straight Teeth Direct's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Straight Teeth Direct can edit or remove this page at any time.
Questions about Straight
How much does Straight Teeth Direct charge for a sponsored video?
Based on its median of about 2,131 views and a Shorts-heavy format, the estimated sponsored rate is $150 to $250 per video. This is an estimate calculated from the channel's metrics, not a published rate card.
What does Straight Teeth Direct post about on YouTube?
The channel posts short vertical videos about at-home clear aligners, including customer testimonials, dentist-led aligner tips, daily routine clips, and a series on wearing aligners at social events. Most content is under 60 seconds.
How do I contact Straight Teeth Direct for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the company's public contact page lists general enquiries at hello@straightteethdirect.com.
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