Strange Famous
Strange Famous Records (@strangefamousrecords) is a United States independent hip hop label founded in 1996 by Sage Francis, with about 24,800 subscribers and a median of 360 views per video. It posts roughly 32 uploads a year, mostly lyric videos and Shorts for label artists. Sponsored integrations would run about $150 to $250 per video, reflecting its modest median reach.
Reach engaged independent hip hop fans who buy vinyl and merch
- Median of 360 views per video, with a 90th percentile near 1,800 views
- About 24,800 subscribers and 9.1 million lifetime views since 2006
- Roughly 32 uploads a year, with a 36% Shorts share
Brand fit report
Content
- Formats
- lyric videos, YouTube Shorts, official music videos
- Tone
- underground, irreverent
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 2 to 4 minutes for lyric videos
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music releases, vinyl and cassettes, apparel
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Titles such as "DOPE SH*T" and the political topicality of "NEO DON" (about the 2026 strikes on Iran) suggest adult language and current-affairs commentary.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent videos
▶"BUY ART FROM A HUMAN" - AWOL One & Nick Andre [official vid · 1.8k views
▶"NOT FUNNY" - AWOL One & Nick Andre feat. Sage Francis & Old · 18k views
▶"DOPE SH*T" - AWOL One & Nick Andre feat. Lyrics Born [lyric · 1.7k viewsLast three uploads, latest 16 days ago.
Strange Famous Records has comfortably existed on the fringes of hip hop since 1996. Founded by independent hip hop legend Sage Francis as a way to release his own music, by 2005 the operation had expanded tenfold and now boasts releases from some of the best independent hip hop acts around the world, including: - Buck65 - Mopes - Metermaids - Jesse the Tree - CasOne vs. Figure - BlackLiq - 2Mex - Scroobius Pip - OldBoyRhymes SFR regularly offers special deals on vinyl, cassettes, shirts, jackets, sweatshirts, wool-knit and snapback hats, alongside posters, stickers, buttons, signed items, e
About Strange Famous
Strange Famous Records is a United States independent hip hop label that runs its YouTube channel as a release and promotion hub for its roster. The channel posts about 32 uploads a year, mostly lyric videos, official videos, and Shorts for artists such as Sage Francis, Lee Reed, Metermaids, and OldBoy Rhymes. Most videos are short and low-production, with titles and descriptions that point viewers to vinyl, CD, and cassette orders.
According to the channel's data, the audience is mainly English-speaking hip hop listeners, most likely in the United States, aged roughly 25 to 44. These are estimates based on channel data and have not been verified. Median views are 360 per video, which is modest for sponsorship.
The label itself has promoted its artists and merch through its website and newsletter, and brands in music, vinyl, or apparel may find a fit. At the estimated rate of $150 to $250 per video, a sponsored integration works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads.
Written from Strange Famous's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Strange Famous can edit or remove this page at any time.
Questions about Strange
How much does Strange Famous Records charge for a sponsored video?
Based on a median of 360 views and a 36% Shorts share, a sponsored integration is estimated at $150 to $250 per video. That works out to about $20 to $35 per 1,000 median views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Strange Famous Records post about on YouTube?
The channel posts lyric videos, official music videos, and Shorts for independent hip hop artists on its label roster, including Sage Francis, Lee Reed, and OldBoy Rhymes. Most uploads promote new releases, vinyl and CD orders, and tour information.
How do I contact Strange Famous Records for a brand deal?
Contact details, including the label's listed booking and general inquiry addresses, unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked.
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