Starbooked

Stuff You Should Know, from iHeartPodcasts and hosted by Josh and Chuck, explains everyday and odd subjects, from golf history to asteroid defense. Apple lists 2,035 episodes, with several new ones a week at about 45 minutes. Estimated downloads run 60,000 to 150,000 per episode, implying roughly $1,080 to $3,750 per host-read mid-roll. Short Stuff episodes run about 13 minutes.

Why brands sponsor Stuff You Should Know

A very large general-interest audience that returns several times a week

  • Apple Podcasts shows 77,501 ratings at 4.5 stars, a very strong signal of a large audience.
  • Four to five episodes a week gives frequent placements across full episodes, Short Stuff and Selects reruns.
  • Evergreen topics such as history, science and etiquette fit a wide range of consumer brands.
Best forconsumer productseducation and subscriptionsbroad brand awareness
Watch forNetwork-run show, so pricing and booking are likely handled through iHeart sales rather than directly with the hosts.

Brand fit report

Content

Topics, IAB taxonomy
Education40%
History25%
Science20%
Society15%
Formats
co-hosted explainer, short explainer, archive reruns
Tone
curious, conversational
Language
English
Production
Studio production
Typical length
40 to 50 minutes, with Short Stuff at about 13 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode60k–150k
Estimated, confidence 45%: Based on 77,501 Apple Podcasts ratings (above 5,000 band), a show listed since 2008, several episodes a week, an iHeart/Omny host and popularity 9.
Audience asks aboutHow a historical event or invention actually workedWhat the science behind an everyday thing isWhich older episode covers a given topic
Age
15%18-24
30%25-34
28%35-44
27%45+
Gender
45%women
55%men
Countries
🇺🇸 United States75%
🇨🇦 Canada6%
🇬🇧 United Kingdom5%
LanguagesEnglish 95%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
iHeartPodcasts
Categories promoted
None yet
Affiliate links
No

The feed titles show no sponsor mentions; the show is published by iHeartPodcasts, and one title is the trailer Introducing 3 Putt Bogey.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed carries no explicit flag, and titles such as Short Stuff: Currency Symbols and Emily Post: Ettiquette Queen are educational.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Stuff You Should Know's own show description from the podcast feed

Do you make Stuff You Should Know? Claim or remove this page.

About Stuff You Should Know

Stuff You Should Know is a general-knowledge podcast published by iHeartPodcasts. According to the feed, hosts Josh and Chuck explain topics ranging from champagne and chaos theory to the history of golf and stand-up comedy. Recent episodes include full explainers, shorter Short Stuff episodes of about 13 minutes, and Selects reruns.

Apple Podcasts lists 2,035 episodes, a 4.5 star rating from 77,501 ratings and a listing since 2008. The feed shows several releases a week, with a median length of about 45 minutes. Based on the rating count, Starbooked estimates 60,000 to 150,000 downloads per episode, with low confidence because podcasts do not publish download numbers.

No named sponsors appear in the feed. At Starbooked's rate rule, a host-read mid-roll would cost roughly $1,080 to $3,750 per episode. It suits consumer brands, education products and subscription services that want a broad, curious audience, though booking may run through the network.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Stuff You Should Know can edit or remove this page at any time.

Questions about Stuff You Should Know

How much does Stuff You Should Know charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at roughly $1,080 to $3,750 per episode, based on an estimated 60,000 to 150,000 downloads. Actual pricing is set by the show and its network.

What is Stuff You Should Know about?

It is a general-knowledge podcast where hosts Josh and Chuck explain topics from history, science and culture, such as golf, asteroid defense and stand-up comedy, in full episodes and shorter Short Stuff episodes.

How do I contact Stuff You Should Know about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, and because iHeartPodcasts publishes the show, network sales may also handle requests.

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