Starbooked

슘짱♥ (@sumin0122) is a Korean lifestyle and family vlog channel based in Jeju, South Korea. The channel has about 69,600 subscribers and a median of roughly 16,000 views per video, with long-form vlogs and hauls. Uploads have stopped: the last video is over a year old. The indicative rate is $320 to $570 per video.

Why brands book 슘짱♥

Jeju family vlogger with a loyal Korean parenting and luxury-shopping audience

  • Median of about 16,000 views per long-form video on a 69,600-subscriber channel
  • Past home, kids and kitchen product reviews with affiliate links showing purchase-intent viewers
  • Long-form vlogs average about 7 to 14 minutes, leaving room for a native integration
Best forhome and kitchen product launchesfamily and parenting brandsKorean-market awareness
Watch forNo uploads in over a year, so confirm the channel is active before booking.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle60%
Family25%
Shopping15%
Formats
vlog, shopping haul, unboxing
Tone
candid, warm
Language
Korean
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
6 to 14 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow the family settled into Jeju lifewhere the luxury and home items were boughthow to manage daily routines with young children
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
🇰🇷 South Koreanull%
LanguagesKorean 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
home and kitchen, baby and kids products, fashion, online marketplace
Affiliate links
Yes

Video 'EP6. 아무 것도 안하려고 제주로 이사왔어요' and 'EP3. 8년차 주부가 제주도 이사와서 구입한 주방템...' carry Coupang Partners disclosures, and a 'Temu' haul description contains a discount code link, but no paid sponsorship disclosures appear in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover family, relocation, shopping and travel with no flagged content; a boxing-related title ('복싱 배우는 아내가 부부싸움 하는 방법') is a light-hearted domestic clip.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube70k16k0

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers29 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform14 / 20

Recent videos

Last three uploads, latest 383 days ago.

광고문의 sumin0122@gmail.com
슘짱♥'s own profile description on YouTube

Are you 슘짱♥? Claim or remove this profile.

About 슘짱♥

슘짱♥ is a Korean YouTube channel run by a creator based in Jeju, South Korea, known as @sumin0122. Per the channel's own description and recent titles, it posts family vlogs about relocating to Jeju, a child's education, parenting routines, travel and shopping hauls, usually as long-form videos of 6 to 14 minutes. The channel has about 69,600 subscribers and roughly 20.5 million total views.

The audience is estimated to be Korean-speaking viewers interested in Jeju life, family routines and home or fashion purchases. Demographic splits are not in the data available, so no age or gender breakdown is given. Upload activity has stopped, with no videos in the past year, which affects reach expectations.

At a median of about 16,000 views per video, the indicative sponsored rate is $320 to $570, equal to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands seeking Korean family and home-product exposure may find this a fit, provided the channel's activity is confirmed first.

Written from 슘짱♥'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 슘짱♥ can edit or remove this page at any time.

Questions about 슘짱♥

How much does 슘짱♥ charge for a sponsored video?

The indicative rate is $320 to $570 per video, based on a median of about 16,000 views for long-form content at $20 to $35 per 1,000 views. Final pricing depends on the integration format and deliverables. Contact details unlock on Starbooked for $0.80.

What does 슘짱♥ post about on YouTube?

The channel posts Korean-language family vlogs about life in Jeju, parenting routines, travel, and shopping or fashion hauls. Videos usually run 6 to 14 minutes and are filmed on camera. Recent uploads have stopped, so check the current posting schedule.

How do I contact 슘짱♥ for a brand deal?

Contact details, including the business email listed on the channel, unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked, so check whether this profile is currently boosted before reaching out.