Starbooked

Sunlights Professional

@sunlightspro · US · EN

Sunlights Professional (@sunlightspro), a US hair-color education brand based in Atlanta, Georgia, teaches balayage and French cutting to licensed hairdressers. The channel has about 37,100 subscribers, a median of 222 views per video, and uploads roughly twice a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Sunlights

Reach hairdressers buying professional balayage and color products

  • About 37,100 subscribers and a median of 222 views per video across 237 uploads
  • Strong comment-free but high-intent audience of working stylists
  • Videos average about 2 minutes, suited to short product demos
Best forprofessional hair color launchessalon tool and product demoshairdresser education campaigns
Watch forMedian views are low relative to subscriber count, so reach per video is modest.

Brand fit report

Content

Topics, IAB taxonomy
Beauty70%
Business30%
Formats
event promo videos, tutorial clips, salon tour, brand announcement
Tone
instructional, polished
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 4 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement2.7%
Likes and comments per view on recent videos
Audience asks abouthow to mix balayage lightenerhow to foil for saturationwhere and when the next workshop is held
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
85%women
15%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
professional hair color products, hair education events
Affiliate links
No

Most videos promote the brand's own Sunlights workshops and products, and no sponsorship disclosures were found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is professional hair education with no flagged titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube37k2222
Instagram–––

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform7 / 20

Recent videos

Last three uploads, latest 24 days ago.

Described as ‘the world’s fastest growing, most recognizable hair-color brand’, Sunlights® is revolutionizing hair painting around the globe. With its goals of significantly increasing hairdressers’ incomes worldwide while simultaneously reducing our environmental impact, Sunlights® is available on four continents. Bringing you both the education and the tools you need, Sunlights® is leading the charge of the balayage revolution! ☀️ Catch more sunshine: Instagram: https://www.instagram.com/sunlightspro/ Instagram: https://www.instagram.com/thebalaylama/ Instagram: https://www.instagram.com/j
Sunlights Professional's own profile description on YouTube

Are you Sunlights Professional? Claim or remove this profile.

About Sunlights Professional

Sunlights Professional, operated by the US brand Sunlights and led by educator Candy Shaw, publishes short hair-education videos for licensed hairdressers. The channel posts workshop promotions, mixing tutorials, foiling tips, and salon tours, and most uploads promote the brand's own events and products. The description on its channel and the brand's own website describe Sunlights as an education and product brand; the creator-facing background in this profile comes from channel data.

The audience is most likely working hairdressers and salon owners in the United States, with an estimated majority of women aged 25 to 44. Viewers tend to come back for technique guidance rather than entertainment. Median views sit around 222 per video, with about 37,100 subscribers.

Brands seeking professional stylists for product education may find a fit here. Sponsored integrations are estimated at $150 to $250 per video, roughly $20 to $35 CPM, which compares with typical paid social CPMs of $10 to $30.

Written from Sunlights Professional's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sunlights Professional can edit or remove this page at any time.

Questions about Sunlights

How much does Sunlights Professional charge for a sponsored video?

Estimated sponsored integrations are $150 to $250 per video, based on a median of about 222 views on long-form uploads at $20 to $35 per 1,000 views. Rates are estimates from channel data and should be confirmed directly.

What does Sunlights Professional post about on YouTube?

The channel posts balayage and French cutting tutorials, mixing demonstrations for Sunlights products, foiling tips, salon tours, and promotions for hairdresser workshops across the United States. Most content is aimed at licensed professional hairdressers.

How do I contact Sunlights Professional for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked directly.

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