Starbooked

SUPERillu (@superilluverlag), a German weekly magazine published by BurdaVerlag, runs a YouTube channel from Germany with about 6,400 subscribers and a median of roughly 710 views per video. Uploads are sporadic, about four in the past year, mostly regional stories and award-show clips. Sponsored integrations are estimated at $150 to $250 per video, reflecting its low median views.

Why brands book SUPERillu

Reach an older, East German readership through a established national weekly

  • About 6,400 subscribers and a 711-view median across 292 videos.
  • Four uploads in the last 365 days, with the 2026 Fernsehlotterie series as recent co-produced work.
  • Estimated $150 to $250 per video, about $0.20 to $0.35 CPM on median views.
Best forregional German awareness campaignslottery and public-interest messaging
Watch forVideo reach is small and irregular; the magazine's print readership is the main draw.

Brand fit report

Content

Topics, IAB taxonomy
Entertainment55%
Music20%
News and Politics25%
Formats
short reportage clips, award show highlights, sponsored regional spots, interview excerpts
Tone
nostalgic, informative
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 2 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.2%
Likes and comments per view on recent videos
Audience asks aboutwhich stars and events the magazine covershow eastern German life and history is portrayedhow to get involved in regional stories or contests
Age
10%18-24
15%25-34
25%35-44
50%45+
Gender
55%women
45%men
Countries
🇩🇪 Germany95%
🇦🇹 Austria2%
🇨🇭 Switzerland1%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
lottery and public-interest campaigns
Affiliate links
No

The April to May 2026 series 'CineFlex in Potsdam | SuperIllu x Deutsche Fernsehlotterie' is a co-produced regional campaign, though no paid sponsorship is detected in the metrics.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content covers East German politics and history, including a 2020 CDU leadership poll ('Das sagen die Ostdeutschen zu den drei CDU-Kandidaten aus dem Westen'), which warrants a medium political rating.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.4k7110

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 142 days ago.

Herzlich willkommen auf dem YouTube-Kanal von SUPERillu, der großen Wochenzeitschrift, die es schon seit dem Jahr der Wiedervereinigung 1990 gibt und jede Woche Donnerstag erscheint. „Für uns ist Osten mehr als eine Himmelsrichtung“ SUPERillu schreibt nicht nur über, sondern vor allen Dingen für die Menschen, die zwischen Rügen und Erzgebirge leben. Lesen Sie nur bei uns alles über unsere Stars, unsere Träume, unsere Sorgen, unsere Erfolge, unsere Niederlagen – und vor allem über eins: unsere Heimat. Mit dem umfangreichen Ratgeberteil geben wir Ihnen wichtige Orientierung in allen Lebensberei
SUPERillu's own profile description on YouTube

Are you SUPERillu? Claim or remove this profile.

About SUPERillu

SUPERillu is the YouTube channel of the German weekly magazine of the same name, published by BurdaVerlag since 1990 and focused on life in eastern Germany. The channel posts short reportage clips about regional projects, award show highlights, celebrity interviews and co-produced campaigns, typically one to two minutes long, with about four uploads in the past year.

The audience is estimated, not measured, to be mostly German viewers aged 35 and older, many with a personal connection to East German culture and music. Median views are about 711 per video, and the channel has roughly 6,400 subscribers.

Brands seeking regional German reach or public-interest messaging may consider the channel. Sponsored integrations are estimated at $150 to $250 per video, roughly $0.20 to $0.35 CPM on median views, compared with the typical $10 to $30 CPM for paid ads.

Written from SUPERillu's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SUPERillu can edit or remove this page at any time.

Questions about SUPERillu

How much does SUPERillu charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on the channel's median of about 711 views. This is an estimate from public data, so confirm pricing directly with the creator before planning a campaign.

What does SUPERillu post about on YouTube?

The channel posts short clips about eastern German life, celebrity interviews, award show highlights such as the Goldene Henne, and regional campaigns. Videos are mostly German-language and between one and five minutes long.

How do I contact SUPERillu for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether the channel is boosted before reaching out.

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