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Sustainability Defined

Hosted by Scott Breen, Jay Siegel

Sustainability Defined, hosted by Scott Breen and Jay Siegel, explains sustainability concepts one topic at a time, each sorted into one of seven sectors. The show has 100 episodes, published roughly every four weeks, with a median length of about 58 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $90 to $200 per host-read mid-roll ad.

Why brands sponsor Sustainability Defined

Ninety-eight percent five-star Apple reviews on a sustainability explainer with a loyal listener base

  • Apple Podcasts shows 236 ratings averaging 4.9 stars, a strong sign of an engaged audience.
  • Each episode pairs a single sustainability concept with an expert guest, suited to thoughtful brand messaging.
  • Episodes run about an hour, leaving room for a host-read mid-roll and a named segment.
Best forsustainable productsB2B sustainability servicescertifications and supply chain tools
Watch forPublishing is about every four weeks, so reach depends on a small number of episodes per year.

Brand fit report

Content

Topics, IAB taxonomy
Environment45%
Business25%
Politics15%
Education15%
Formats
interview, co-hosted banter, explainer
Tone
educational, lighthearted
Language
English
Production
Clean, edited audio
Typical length
45 to 60 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: Apple ratings_count of 236 suggests the 2,000 to 8,000 band, shifted for an independent show with 100 episodes and an 8-year history, adjusted by Podcast Index popularity 9 and sponsored guest episodes.
Audience asks aboutWhat does a specific sustainability term mean?How do supply chains and products affect the environment?What can individuals or businesses do about it?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada10%
Other20%
LanguagesEnglish 100%

Commercial

30%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
NaturepedicAORA MakeupOnce AgainFairtrade AmericaEquifruitWild Orchard TeaLeafrSoapbox ProjectSurfrider FoundationClimate Film FestThe Association for Supply Chain Management
Categories promoted
organic mattresses and bedding, clean beauty, nut butter and food, sugar and fair trade, fruit, tea, green skills training, sunscreen
Affiliate links
No

Episode titles such as 'Ep. 103: Mattresses & Forever Chemicals (ft. Naturepedic)' and 'Ep. 101: Plastic Free Beauty (ft. AORA Makeup)' name brands alongside the topic.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode 97 'Explained - The 2009 Endangerment Finding' and 'Ep. 102' cover policy and regulation; no explicit flags in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence29 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 40 days ago, a new one about every 28 days.

Sustainability Defined is the podcast that defines sustainability, one concept (and bad joke) at a time. Hosts Scott Breen and Jay Siegel explore a new topic each episode with the help of an expert in the field. Each concept falls into one of seven sectors -- Energy, Cities, Natural Environment, Transportation, Business, Policy, and Social -- and is visually represented in a Sustainability Tree…
Sustainability Defined's own show description from the podcast feed

Do you make Sustainability Defined? Claim or remove this page.

About Sustainability Defined

Sustainability Defined is an education and society podcast hosted by Scott Breen and Jay Siegel. Each episode introduces one sustainability concept, sorted into one of seven sectors including energy, cities, transportation and business, and often features an expert guest. The website describes the show as one that defines sustainability one topic at a time and provides a Sustainability Tree visual of the sectors.

The feed lists 100 episodes, with a new episode roughly every four weeks and a median running time of about 58 minutes. Apple Podcasts shows 236 ratings averaging 4.9 stars. Listeners are estimated, not measured, and the show is likely to attract sustainability professionals and environmentally engaged adults in English-speaking countries.

Several recent episodes name brands in their titles, including Naturepedic, AORA Makeup and Fairtrade America, which indicates sponsored or partner segments. At an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is priced at about $90 to $200 per episode. Brands in sustainable products, certification and supply chain services are the most natural fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sustainability Defined can edit or remove this page at any time.

Questions about Sustainability Defined

How much does Sustainability Defined charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at about $90 to $200 per episode. Final pricing depends on the show's terms and the agreed placement.

What is Sustainability Defined about?

Sustainability Defined explains sustainability concepts one topic at a time, sorted into seven sectors. Episodes often feature an expert guest and run about an hour.

How do I contact Sustainability Defined about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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