Swachh Bharat Urban
Swachh Bharat Urban (@swachhbharaturban3672) is the official YouTube channel of India's Swachh Bharat Mission (Urban), run by the Ministry of Housing and Urban Affairs. With about 35,400 subscribers and a median of roughly 540 views per video, it posts about 13 videos a year, mostly training sessions, summits and short explainers on urban sanitation. Rates are not applicable because the channel carries no sponsored content.
Official government sanitation channel with steady, family-safe public-health content
- About 35,400 subscribers and a median of roughly 540 views per video
- 13 uploads in the past 365 days, with recent uploads on the 2026 waste rules
- Zero sponsored content in the last 30 videos, so brand messages stand out
Brand fit report
Content
- Formats
- training session recordings, summit day recaps, short explainers, event highlights
- Tone
- informational, official
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 3 minutes for most uploads, with occasional multi-hour session recordings
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is government communication about sanitation; the channel's political tie is inherent to its official status, with no concerning titles found.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 12 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Swachhata Hi Seva 2026 | IT Portal & Reporting Protocol Trai · 27k views
▶Solid Waste Management Rules 2026 | Mandatory 4-Way Waste Se · 6.2k views
▶Toilet Paas Hai — Why go in the open when a clean toilet is · 331 viewsLast three uploads, latest 34 days ago.
The official channel for Swachh Bharat Mission (Urban). Prime Minister Shri Narendra Modi gave a clarion call to the people of India to embark on a mass movement to fulfil Mahatma Gandhi's vision of a clean India. Cleanliness was very close to Mahatma Gandhi's heart. A clean India is the best tribute we can pay to Bapu when we celebrate his 150th birth anniversary in October 2019. Mahatma Gandhi devoted his life so that India attains 'Swarajya'. Now the time has come to devote ourselves towards 'Swachhata' (cleanliness) of our motherland. For more updates, visit us at Facebook - https://www.
About Swachh Bharat Urban
Swachh Bharat Urban is the official YouTube channel of the Swachh Bharat Mission (Urban), run by India's Ministry of Housing and Urban Affairs. It posts training sessions, summit recordings, short explainers and campaign videos on urban cleanliness, waste segregation and sanitation. Uploads arrive about 13 times a year, and most videos are under three minutes, apart from long event recordings.
Viewers are most likely Indian urban professionals, municipal staff and citizens interested in public health and civic programs. These audience figures are estimates based on the channel's content and language mix, not verified analytics. Median views sit near 540 per video, with a few event recordings reaching tens of thousands.
The channel has no sponsored deal history. Brands with public-interest or sustainability campaigns can approach it through official channels. Any paid placement would be priced by the rate rule at roughly $20 to $35 per 1,000 median views, a CPM that is higher than the $10 typical for paid ads, so it suits institutional goals more than broad reach.
Written from Swachh Bharat Urban's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Swachh Bharat Urban can edit or remove this page at any time.
Questions about Swachh
How much does Swachh Bharat Urban charge for a sponsored video?
The channel has no published rates and no sponsored history. Using the rate rule at about 540 median views, a sponsored integration would fall in the range of $150 to $250 per video, which is the floor for long-form channels. Any actual deal would depend on institutional approval.
What does Swachh Bharat Urban post about on YouTube?
The channel posts official content on urban sanitation under the Swachh Bharat Mission, including training sessions for municipal officers, summit recordings, waste segregation explainers and campaign videos. Most uploads are short, though some event recordings run for several hours.
How do I contact Swachh Bharat Urban for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is a government account, so partnership requests usually go through official ministry channels.