Swarovski (@swarovski), an Austria-based jewelry and eyewear brand, runs its own YouTube channel with about 100,000 subscribers and 351 videos. Its mostly vertical Shorts show bridal, fashion jewelry and eyewear, with a median of about 900 views per video and roughly 50 uploads in the past 90 days. Sponsored integration rates run about $150 to $250 per video, with the range set by the Shorts-heavy rate rule.
Luxury jewelry brand channel with polished vertical reach for fashion placements
- Median of about 877 views per video across the last 30 uploads, with a 90th percentile near 3,000.
- About 50 uploads in the last 90 days keeps the feed active and shoppable.
- Shorts make up 94 percent of uploads, with a median duration of 13 seconds.
Brand fit report
Content
- Formats
- vertical product showcases, styling how-to clips, brand ambassador features
- Tone
- polished, elegant
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 25 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fashion jewelry, bridal jewelry, eyewear, lab-grown diamonds, home decor
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own products, and one 'Nespresso x Swarovski' collaboration post is a co-branded product promotion rather than a paid creator integration.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
All recent titles and descriptions are product, styling and career-profile content with no flagged themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 100k | 877 | 50 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Swarovski Eyewear Fall-Winter 2026 | Made To Be Seen · 202 views
▶Swarovski Bridal | Swarovski Created Diamonds · 926 views
▶Swarovski Bridal | Swarovski Created Diamonds · 1.2k viewsLast three uploads, latest today.
Masters of Light Since 1895.
About Swarovski
Swarovski is an Austria-based jewelry and accessories brand whose YouTube channel publishes short, polished product and styling videos. The channel posts almost entirely vertical Shorts, with about 50 uploads in the past 90 days and a median duration near 13 seconds. Most of its recent content features bridal jewelry, fall fashion collections and brand ambassadors.
Estimated viewers are mostly women aged 25 to 34, with audiences concentrated in the United States, the United Kingdom and France. The channel has roughly 100,000 subscribers and a median of about 900 views per video, so reach is modest per upload but steady. Viewer intent skews toward shopping, with questions about where to buy and how to style pieces.
The channel is the brand's own and does not show outside sponsorships. Brands looking to reach this audience should consider a native placement at a rate of about $150 to $250 per video, which works out to roughly $4 to $8 CPM on median views, compared with $10 to $30 CPM for typical paid ads. Fashion and jewelry labels seeking adjacent reach may find the channel a useful benchmark.
Written from Swarovski's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Swarovski can edit or remove this page at any time.
Questions about Swarovski
How much does Swarovski charge for a sponsored video?
Based on the channel's median of about 877 views and its Shorts-heavy format, the estimated rate is $150 to $250 per video. Swarovski does not show outside sponsored posts, so the figure is a model estimate rather than a published price.
What does Swarovski post about on YouTube?
The channel posts short vertical videos about its jewelry and eyewear collections, including bridal pieces, fall styling, Swarovski Created Diamonds and brand ambassador features. Most uploads run under 25 seconds.
How do I contact Swarovski for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is the brand's own account, so outside deals are unlikely.
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|---|---|---|---|---|---|
또사또리 DDO SA DDO RI@ddosaddori_sarah | luxury jewelrywatch reviews | 2.7k | 2.8k | $150–250 | 70 |