Sway Records (@swayrecordsgr) is a Greek pop music label based in Athens, Greece, with about 30,900 subscribers and 52 videos. It posts official music videos, premieres and live clips, with a median of about 102,000 views and roughly 9 uploads in the last 90 days. Sponsored integration rate: $2,050 to $3,590 per video.
Greek pop label with music videos regularly reaching 100,000-plus views
- Median views of about 102,000 per video across 52 uploads
- Top recent clips reached 474,000 and 1.3 million views
- About 9 uploads in the last 90 days keeps the channel active
Brand fit report
Content
- Formats
- official music videos, music audio uploads, live performance clips, short teasers
- Tone
- upbeat, polished
- Language
- EL
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 2 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music releases
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own artists' releases and streaming links.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent uploads are pop music videos with no flagged content in titles or descriptions; one track is marked Explicit in its title (Lai Lai, 2022).
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 31k | 102k | 9 |
Benchmark score: 65 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Nikolas Adam & Athina Xrisantidou - Habibi Ase To Dubai (Off · 155k views
▶Athina Xrisantidou & Nikolas Adam Monday 28/9 premiere 14.30 · 21k views
▶Athina Xrisantidou & Nikolas Adam HABIBI ASE TO DUBAI @SwayR · 57k viewsLast three uploads, latest 18 days ago.
SWAY RECORDS - Pop Music Label & Greek Music Label Information : Email: Swayrecordsgr@gmail.com Owner Label: Alex Kikiris Based in Athens - Europe Artist Athina Xrisantidou Paris Karavasilis Shaya Anna Dimi Angelina Alexon Anastasia Terzi Dionisia Georgiadou Dj Doc Christina Zioga Sylvia Skipy G Dopa Skan-G Connie Eva Geovani Konstantinos Oikonomou Nikolas Adam
About Sway Records
Sway Records is a Greek pop music label based in Athens, operating the YouTube channel @swayrecordsgr. The channel posts official music videos, audio uploads, premieres and live performance clips for its roster of artists, including Athina Xrisantidou, Nikolas Adam and DjDoc. Most uploads are in Greek, with some English-language titles.
Based on channel data, the audience is mostly Greek-speaking and likely concentrated in Greece and Cyprus. The age and gender split shown in the dossier is an estimate, not measured data. Uploads are typically 2 to 4 minutes, with a median of about 102,000 views per video across the last 52 uploads.
Sponsored integration rates are estimated at $20 to $35 per 1,000 median views for long-form content, which equals roughly $2,050 to $3,590 per video. That compares with typical paid-ad CPMs of $10 to $30, so the cost is higher than a standard paid ad for the same reach. Brands seeking Greek-language pop music tie-ins, such as festival, beverage or fashion partnerships, should consider this label.
Written from Sway Records's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sway Records can edit or remove this page at any time.
Questions about Sway
How much does Sway Records charge for a sponsored video?
The estimated rate is $2,050 to $3,590 per video, based on a median of about 102,000 views and long-form pricing of $20 to $35 per 1,000 views. This is an estimate computed from channel data, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Sway Records post about on YouTube?
The channel posts Greek pop music videos, audio uploads, premieres and live performance clips for its artists. Titles name artists such as Athina Xrisantidou, Nikolas Adam and DjDoc. Uploads are generally 2 to 4 minutes long.
How do I contact Sway Records for a brand deal?
Contact details, including the label's listed email, unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not listed as boosted in the dossier, so check availability through the unlocked contact.
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