SweetsTales (@sweetstales), a Japanese-language documentary channel from Tokyo, makes short films about wagashi sweets and the artisans who make them. With about 27,600 subscribers and a median of roughly 13,000 views per video, it posts rarely, now dormant for over two years. Sponsored integrations are estimated at $150 to $250 per video.
Calm Japanese sweets documentaries reaching a food-curious, mostly Japanese-speaking audience
- About 13,000 median views per video across 115 uploads since 2012
- Roughly 27,600 subscribers with a 1.8% engagement rate
- Estimated $150 to $250 per video, about $11 to $19 CPM at 13,000 median views
Brand fit report
Content
- Formats
- documentary short, shop feature, single-subject explainer
- Tone
- calm, artisanal
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; shop credits in descriptions are editorial, not paid.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Gentle food documentary content with no flagged titles or themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 28k | 13k | 0 |
Benchmark score: 56 / 100
Public rule, same for everyone. How it works.
Recent videos
▶夏を映す和菓子 Japanese Agar Jelly（Kingyoku） #スイーツ #和菓子 #和菓子職人 #jap · 1.9k views
▶まるであめの動物園！？Japanese Candy Sculptures "Amezaiku" #スイーツ #和菓子 # · 867 views
▶パンに合う和菓子！？『ドライフルーツ羊羹』Dried Fruit & Sweet Bean Pâté:"Japanese · 460 viewsLast three uploads, latest 860 days ago.
Sweets Tales is an original documentary about Japanese wagashi sweets and the people who make them. Wagashi have a natural sweetness and use traditional plant-based ingredients such as mochi, azuki bean paste, and fruits. Wagashi are exquisite in their beauty and taste, and are often enjoyed with tea and at ceremonies or festivals. The creation of wagashi first began to flourish in the Edo Period (1603-1868) and remain an important part of Japanese food culture today. Narration:Ms.Maki IZAWA Mail to: dpro@me.com 和菓子と和菓子作りに込められたさまざまなお話をあなたに！ ナレーション：伊沢磨紀 問い合わせは、こちらまで。 dpro@me.com
About SweetsTales
SweetsTales is a Japanese-language YouTube documentary channel that makes short films about wagashi, the traditional sweets of Japan, and the artisans who create them. Episodes typically run under three minutes and follow a single shop or confection, with a calm, observational style and English subtitles on many uploads.
The channel has about 27,600 subscribers and a median of roughly 13,000 views per video. Its audience is estimated to be mostly Japanese viewers, with a substantial English-speaking share interested in Japanese food culture. The channel has not posted in more than a year, and no sponsored content was found in its recent videos.
Brands in Japanese food, tea, or gifting may find the archive a good fit for editorial-style placements. Estimated rates are $150 to $250 per video, a CPM of about $11 to $19 at median views, which compares favorably with typical paid ad CPMs of $10 to $30.
Written from SweetsTales's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SweetsTales can edit or remove this page at any time.
Questions about SweetsTales
How much does SweetsTales charge for a sponsored video?
Based on its median of about 13,000 views and the long-form rate rule, SweetsTales is estimated at $150 to $250 per sponsored video. Rates are estimates and not published by the creator, so confirm terms directly before booking.
What does SweetsTales post about on YouTube?
SweetsTales posts short documentary films about Japanese wagashi sweets and the shops and artisans who make them. Topics include mochi, azuki bean paste, amezaiku candy sculpture, and seasonal confections, mostly in Japanese with some English subtitles.
How do I contact SweetsTales for a brand deal?
Contact details unlock on Starbooked for $0.80. SweetsTales is not currently boosted, so its brand deals are not bookable through Starbooked directly; unlock the contact details to reach out.
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