Swisslos (@swisslostv), a Swiss lottery and sports betting operator based in Switzerland, publishes short 92-second videos profiling regional community projects. The channel has about 2,820 subscribers, roughly 181 median views per video, and uploads about 35 videos a year. No sponsored content is detected, and the brand's dossier lists no per-video rate.
Swiss lottery operator's community-project channel, reaching German-speaking Swiss audiences
- About 2,820 subscribers and a median of 181 views per video across 941 uploads
- Steady output of about 35 videos in the last 365 days, mostly regional features
- Brand-safe placement is limited because the channel is owned by a gambling operator
Brand fit report
Content
- Formats
- short branded documentary profiles, location-based community features
- Tone
- informative, neutral
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- about 90 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- lottery, sports betting
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Channel promotes gambling products (lotteries and sports betting), which is a restricted category for many brands even though recent video titles are community-focused.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Swisslos: Around the Bodensee CleanUp, in Berlingen (TG) · 9 views
▶Swisslos: Glarner Chorfestival, in Glarus (GL) · 268 views
▶Swisslos: Einradhockey, in Olten (SO) · 240 viewsLast three uploads, latest today.
Swisslos bietet in der ganzen Deutschschweiz und im Tessin sowie im Fürstentum Liechtenstein Zahlenlottos, Sportwetten und Lose an. Sie gestaltet ihr Spielangebot attraktiv und verantwortungsvoll. Ihren Reingewinn überweist Swisslos vollumfänglich an die auftraggebenden Kantone und das Fürstentum Liechtenstein zur Unterstützung des Gemeinwohls. Folge uns auf Social Media: Facebook: https://www.facebook.com/swisslos Twitter: https://www.twitter.com/swisslos Instagram: https://www.instagram.com/swisslos https://www.swisslos.ch
About Swisslos
Swisslos, handle @swisslostv, is the official YouTube channel of the Swiss lottery and sports betting operator Swisslos. The channel publishes short, roughly 90-second videos that profile regional community projects, sports clubs, cultural venues and charities supported by lottery proceeds across German-speaking Switzerland and Ticino. Uploads are regular, with about 35 videos in the past year, and the channel has about 2,820 subscribers and a median of around 181 views per video.
The audience is estimated, not measured. It is likely concentrated in Switzerland, skewing toward older adults and viewers interested in local news and civic causes. Engagement is low, with a like rate near 1.7 percent and very few comments, which reflects the informational format rather than an active community. Sponsored placements were not detected in the recent videos, so this is not an influencer channel in the usual sense.
Swisslos's own brand work is its lottery and sports betting business. Brands in community, sports or cultural categories may find the regional stories useful for awareness. Because the channel belongs to a gambling operator, many brands will prefer not to appear alongside it. Starbooked does not list a per-video rate for this channel, and the dossier provides no sponsorship pricing; a campaign budget should be negotiated directly. For comparison, paid ads typically run at $10 to $30 CPM, and any custom integration would need to be priced against that baseline.
Written from Swisslos's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Swisslos can edit or remove this page at any time.
Questions about Swisslos
How much does Swisslos charge for a sponsored video?
Starbooked has no published rate for Swisslos, and the dossier shows no sponsored videos. Any rate would have to be negotiated directly. The channel's median of about 181 views is low, so pricing would depend on the campaign scope.
What does Swisslos post about on YouTube?
Swisslos posts short, roughly 90-second videos about regional community projects, including sports clubs, cultural events, charities and public spaces. Each video features one project in a Swiss canton, supported by lottery proceeds.
How do I contact Swisslos for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so direct outreach through the official Swisslos channels is the likely route.