Sydsvenskan (@sydsvenskan) is a Swedish news channel from Malmö, Sweden, publishing short local and national news clips with about 16,300 subscribers and median views near 1,200. It uploads roughly 50 videos a year, mostly Shorts, and rates run about $150 to $250 per video.
Local Swedish news audience in Malmo and Skane at low cost per clip
- Median views around 1,195 per video across the last 30 uploads
- About 50 uploads in the past 365 days, roughly one per week day
- 68% of videos are Shorts, so sponsor costs stay in the $4 to $8 per 1,000 views band
Brand fit report
Content
- Formats
- short news clips, on-location reporting, street interviews
- Tone
- factual, urgent
- Language
- Swedish
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Flagged for violence and crime coverage, such as 'Kvinna död efter attack i Malmö – man misstänks för mord', and for political reporting on the 2026 election.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 16k | 1.2k | 43 |
Benchmark score: 42 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Bristerna på Leos Lekland – vd:n talar ut · 93 views
▶Smygfilmare tagen på bar gärning på Kallis · 490 views
▶Här sker olyckan som kostar miljoner och påverkar tiotusenta · 1.2k viewsLast three uploads, latest 2 days ago.
Senaste nytt från Malmö, Lund, Skåne, Sverige och världen. Har du tips? Mejla till 71234@sydsvenskan.se, ring 040-71234 eller sms:a/mms:a 0766-22 46 00. Ansvarig utgivare: Lena Philipson
About Sydsvenskan
Sydsvenskan is the YouTube channel of the Swedish regional newspaper Sydsvenskan, based in Malmo, Sweden. It posts short news clips about Malmo, Lund, Skane and national stories, often filmed on location with quick interviews and reporting on crime, politics and local life. Most uploads are Shorts under a minute, with about 50 videos published in the past year.
The channel has about 16,300 subscribers and 25 million lifetime views. Its audience is estimated, not measured, to be mostly Swedish adults over 35 living in Skane. Median views are around 1,200 per video, with occasional spikes above 13,000 on major political stories.
Brand work is not visible on the channel; no sponsorships were found in recent uploads. Rates are estimated at $150 to $250 per Short, a CPM of roughly $4 to $8 per 1,000 views against $10 to $30 for paid ads. Brands seeking local Swedish reach with strict brand safety needs should look elsewhere.
Written from Sydsvenskan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Sydsvenskan can edit or remove this page at any time.
Questions about Sydsvenskan
How much does Sydsvenskan charge for a sponsored video?
Based on a median of about 1,200 views and a Shorts-heavy catalogue, the estimated rate is $150 to $250 per video. This is a calculated estimate from public metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Sydsvenskan post about on YouTube?
The channel posts short Swedish news clips about Malmo, Lund and Skane, plus national politics and society stories. Most videos are under a minute and filmed on location. Topics include crime, transport and local events.
How do I contact Sydsvenskan for a brand deal?
Contact details unlock on Starbooked for $0.80 per lookup. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
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YouTube and other creators in swedish local news, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Helsingborgs stad@helsingborgstad · SE | municipal governmentpublic services | 2.1k | 2.5k | $150–250 | 59 |