Xiao Wu (小吳), a store manager at Taiwanese auto accessories chain Lichefang (麗車坊) and the @taiwancarexpert channel, based in Taiwan, makes short wheel and tire showcase videos. With about 26,500 subscribers and median views near 5,100, the channel uploads roughly 50 videos a quarter. Sponsored integrations are estimated at US$150 to $250 per video.
Taiwan wheel and tire specialist with a loyal car-modding audience
- Median views of about 5,100 and an average of 7,900 across the last 30 uploads
- Top episode on tire buying reached 54,000 views with 502 likes
- Roughly 50 uploads in the last 90 days keeps brand placements visible
Brand fit report
Content
- Formats
- short vertical product showcase, long-form installation episode, tire recommendation clip
- Tone
- informative, enthusiastic
- Language
- Chinese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 5 to 8 minutes for episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- wheels, tires, car modification services
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; content promotes the store's own RAYS and Michelin product lines (e.g. '米其林 PILOT SPORT 5' clip, 2026-09-13).
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Routine automotive product content with no flagged material in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 59 / 100
Public rule, same for everyone. How it works.
Recent videos
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【Rays Wheels台灣正規經銷商】 各種輪胎的知識，開箱，分享 日本精品鋁圈知識，開箱，分享 ✅Line Business：@nfa360 小吳店長目前所在門市： 🏫麗車坊士林門市 🏫麗車坊新店門市 🏫麗車坊內湖門市 以上三家隨機出現，找到我不會比較便宜 XD 對我們有興趣的朋友可以來我們的臉書： https://www.facebook.com/taiwancarexpert GOOGLE MAP實體門市資訊： https://maps.app.goo.gl/enTzWuPeoxCQs98A9 我們的TikTok： https://www.tiktok.com/@taiwancarexpert 我們的IG： https://www.instagram.com/nfa360taiwan/
About 麗車坊汽車精品 - 小吳店長
Xiao Wu (小吳) is the store manager behind the @taiwancarexpert YouTube channel, which is tied to the Lichefang auto accessories chain in Taiwan. The channel posts wheel and tire showcases, installation episodes and product recommendations, mostly in Chinese and mostly in short vertical clips.
The channel has about 26,500 subscribers and 406 uploads. Median views sit near 5,100 per video, with the most-viewed recent episode reaching about 54,000. Uploads run at roughly 50 per quarter, and about two-thirds are Shorts. The audience is estimated to be mostly Taiwanese car enthusiasts in their late twenties to forties, based on channel topics and comment context.
Brands looking for Taiwan-focused wheel, tire or car service placements may find this channel a fit. The estimated sponsored rate is US$150 to $250 per video, which equals a CPM of about US$20 to $35 per 1,000 views, compared with the typical $10 to $30 CPM for paid ads.
Written from 麗車坊汽車精品 - 小吳店長's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 麗車坊汽車精品 - 小吳店長 can edit or remove this page at any time.
Questions about 麗車坊汽車精品
How much does 小吳 charge for a sponsored video?
Based on a median of about 5,100 views and a long-form CPM of $20 to $35, the estimated rate is roughly US$150 to $250 per video. Short-form rates would be lower. Confirm the final figure directly with the creator.
What does 小吳 post about on YouTube?
The channel covers wheels, tires and car modifications, mainly for Taiwanese drivers. Content includes short product showcases of RAYS wheels and Michelin tires, longer installation episodes, and buying guides for first-time tire purchases.
How do I contact 小吳 for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.
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