Starbooked

谷口松雄堂 TaniguchiShoyudo

@taniguchishoyudo · JP · JA

Taniguchi Shoyudo (@taniguchishoyudo), a Kyoto paper goods maker, runs a YouTube channel of washi and origami tutorials with about 50,400 subscribers and 3,400 median views per video. The channel uploads roughly two videos a month and offers a sponsored integration rate of $150 to $250 per video, with the brand's own products as its distinctive focus.

Why brands book 谷口松雄堂

Japanese origami channel with 50,000 subscribers and family-friendly craft audience

  • Median of 3,368 views per video across the last 30 uploads
  • Peak videos reached 899,033 views, showing strong Shorts reach on folding tutorials
  • Zero sponsorships to date, so brand integrations would be a first for the channel
Best forcraft kits and paper goodsseasonal gifting campaignsstationery and washi product launches
Watch forAudience is Japanese-speaking and upload pace is slow, around two videos a month.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests85%
Home & Garden15%
Formats
short origami tutorials, vertical Shorts clips, long-form step-by-step guides
Tone
calm, instructional
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 3 to 9 minutes for long-form

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow to fold a specific origami modelwhich paper size to usewhether a project works without scissors or glue
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
70%women
30%men
Countries
🇯🇵 Japan90%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
washi paper goods, origami paper, stationery
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Gentle craft tutorials with no flagged titles or descriptions in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube50k3.4k1
X–––
Instagram–––

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 48 days ago.

御集印帳・扇子・色紙・便箋・貼箱・紙袋など、 京都から様々なオリジナル和紙製品をお届け。 オーダーメイドにも対応しております。 製造元 株式会社 谷口松雄堂 https://www.taniguchi.co.jp/ ✩Twitter で時々プレゼント企画します。フォローはこちらから↓ https://twitter.com/taniguchi_s_y_d ✩Instagram では早送り動画や最新情報、商品の紹介など。(プレゼント企画も💕)フォローはこちらから↓ https://www.instagram.com/taniguchishoyudo/ ☆Facebookはこちらから↓ https://www.facebook.com/%E8%B0%B7%E5%8F%A3%E6%9D%BE%E9%9B%84%E5%A0%82-111511520636601
谷口松雄堂 TaniguchiShoyudo's own profile description on YouTube

Are you 谷口松雄堂 TaniguchiShoyudo? Claim or remove this profile.

About 谷口松雄堂 TaniguchiShoyudo

Taniguchi Shoyudo is the YouTube channel of a Kyoto washi paper manufacturer that has operated since 1925. The channel posts origami and washi craft tutorials, mostly short vertical clips with some longer step-by-step guides, all in Japanese. Based on channel data, viewers are likely adults interested in hobby crafts, with an estimated majority of women; this is an estimate only. The brand also sells OEM and custom washi goods, according to its website.

The channel has about 50,400 subscribers and a median of 3,368 views per video over its recent uploads, with occasional Shorts far above that. It has not run any sponsorships, so its rate would be $150 to $250 per video, based on a $20 to $35 CPM against 3,368 median views, a figure roughly two to three times the $10 typical for paid ads.

This creator suits paper goods, stationery, and craft kit brands targeting Japanese audiences.

Written from 谷口松雄堂 TaniguchiShoyudo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 谷口松雄堂 TaniguchiShoyudo can edit or remove this page at any time.

Questions about 谷口松雄堂

How much does Taniguchi Shoyudo charge for a sponsored video?

Based on a median of 3,368 views and long-form rates, a sponsored video would be roughly $150 to $250 per video. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Taniguchi Shoyudo post about on YouTube?

The channel posts origami and washi paper craft tutorials, including seasonal folds, gift wrapping, and small paper items. Most recent videos are short vertical clips, with a few longer step-by-step guides in Japanese.

How do I contact Taniguchi Shoyudo for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can start a brand inquiry there.

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