Starbooked

TapRooT® (@taprootrca), a root cause analysis training and software brand with no stated country, makes safety and incident-investigation videos. The channel has about 4,010 subscribers and a median of 211 views per video, posting roughly 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video, and its short-form clips price lower.

Why brands book TapRooT®

Reach industrial safety professionals who buy root cause analysis training

  • About 4,010 subscribers and 211 median views per video show a small, focused audience
  • Roughly 50 uploads in the past year keep a sponsor visible on a steady schedule
  • Podcast episodes average about 30 minutes, suited to longer ad reads
Best forindustrial safety softwaretraining and certificationmanufacturing and energy operations tools
Watch forMedian views are low, and the channel is a direct competitor-adjacent brand, so sponsor fit needs care.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Education35%
Science20%
Formats
podcast episodes, short explainer clips, case study breakdowns, event promos
Tone
instructive, candid
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 3 minutes for Shorts and clips, 25 to 35 minutes for podcast episodes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow to run a root cause analysis that goes beyond five whyshow to prevent human error in operationshow to structure an incident investigation
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States45%
🇨🇦 Canada8%
🇬🇧 United Kingdom8%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
safety training, incident investigation software
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own TapRooT® training, Summit, and software.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Family friendly
"Battleshort Explained by Veteran Navy Nukes" and "The Day the Music Died: Why It Happened" discuss fatal accidents and reactor safety failures in an educational context.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4k21134

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 3 days ago.

Changing the Way the World Solves Problems. TapRooT® trains professionals to find and fix root causes, develop corrective actions for improvement, and organize their investigations in our dynamic software. Learn more: www.taproot.com Contact Us: info@taproot.com 865-539-2139
TapRooT®'s own profile description on YouTube

Are you TapRooT®? Claim or remove this profile.

About TapRooT®

TapRooT® is a YouTube channel run by the company of the same name, which trains professionals in root cause analysis and sells incident investigation software. The channel posts short explainer clips, podcast episodes, and event promotion, roughly 50 uploads a year, with a median of 211 views per video and about 4,010 subscribers. The content is educational and largely about safety, quality, and maintenance.

Viewers are likely safety managers, reliability engineers, quality professionals, and operations leaders, based on the topics. These are estimates from video content, not measured demographics. The channel shows no sponsorship disclosures, so its brand work is limited to its own products.

Sponsored integrations are estimated at $150 to $250 per video, roughly $20 to $35 CPM on long-form views, compared with typical paid ad CPMs of $10 to $30. Industrial safety and training brands looking for a focused professional audience should consider it.

Written from TapRooT®'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TapRooT® can edit or remove this page at any time.

Questions about TapRooT®

How much does TapRooT® charge for a sponsored video?

Estimated sponsored integrations run $150 to $250 per video based on its median views of 211. Shorts-heavy formats price lower. Rates are estimates, not a published rate card.

What does TapRooT® post about on YouTube?

TapRooT® posts about root cause analysis, incident investigation, human error prevention, and industrial safety. Content includes short explainer clips, podcast episodes, case studies of major accidents, and promotion of its training and Summit events.

How do I contact TapRooT® for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.