Starbooked

Tech Craft (@tech_craft) is a UK-based channel run by Rob, a software engineer and technology entrepreneur, with about 93,500 subscribers and a median of roughly 112,000 views per video. It covers Apple devices, Raspberry Pi and command line tools in long tutorials. Uploads have stopped since early 2022. Sponsored integrations are rare, with a rate range of about $2,500 to $3,900 per video.

Why brands book Tech

Technical Apple and Raspberry Pi audience with a median of 112,000 views.

  • Median views of about 112,000 across 80 videos, with a 90th percentile near 231,000.
  • Engagement rate of 2.5 percent, with a like rate of 2.4 percent on long tutorials.
  • Sponsored integrations are rare, so a single placement reaches an uncluttered audience.
Best fordeveloper tool launchesApple accessory brandshome networking products
Watch forNo uploads in over 1,400 days; the channel is effectively dormant.

Brand fit report

Content

Topics, IAB taxonomy
Technology85%
Software10%
Home Automation5%
Formats
tutorial walkthrough, tool roundup, setup guide
Tone
technical, practical
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
8 to 12 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement2.5%
Likes and comments per view on recent videos
Audience asks abouthow to set up a Raspberry Pi with an iPadwhich command line tools are worth installinghow to customize macOS for productivity
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
20%women
80%men
Countries
🇬🇧 United Kingdom20%
🇺🇸 United States35%
🇨🇦 Canada8%
🇦🇺 Australia7%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
home goods
Affiliate links
Yes

The description of 'Software Engineer Desk Setup - Home Office & Studio Tour 2022' thanks Grovemade for supporting the video and offers a 10% discount code.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is technical tutorials on Apple devices and Linux tools with no flagged material in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube94k112k0
X–––

Benchmark score: 69 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 1453 days ago.

Hi! I'm Rob, a software engineer and technology entrepreneur from the UK. My mission with TechCraft is help you get the most out of technology. I'm passionate about making all technology accessible to all people and I hope that you'll find something of value to you when watching my videos. Your time is precious so you'll find my videos heavy on content and light on fluff. New videos are uploaded every Sunday morning. ________________________________________________ Find me on: Instagram: https://twitter.com/tech_crafted Twitter: https://twitter.com/tech_crafted BuyMeACoffee: https://www.buy
Tech Craft's own profile description on YouTube

Are you Tech Craft? Claim or remove this profile.

About Tech Craft

Tech Craft is a long-running technology channel by Rob, a UK software engineer and technology entrepreneur, according to his website bio. The channel posts detailed tutorials on iPad and Mac productivity, Raspberry Pi setups and command line tools, usually running eight to twelve minutes. Its 80 videos have earned a median of about 112,000 views each. The audience is estimated to be mostly technical hobbyists and professionals, with the United States and United Kingdom as the largest markets.

Sponsored placements are rare on the channel, with only one brand-thanked video in the recent sample. At an estimated rate of $20 to $35 per 1,000 median views, a single integration would cost about $2,500 to $3,900, roughly two to three times a $10 CPM paid ad benchmark. The channel has not uploaded since early 2022, so it is most useful as an archive of evergreen tutorials.

Brands selling developer tools, Apple accessories or home networking hardware should consider this channel. Its archive audience may still find those videos through search.

Written from Tech Craft's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Tech Craft can edit or remove this page at any time.

Questions about Tech

How much does Rob from Tech Craft charge for a sponsored video?

Based on an estimated rate of $20 to $35 per 1,000 median views, a sponsored integration on Tech Craft would likely cost about $2,500 to $3,900 per video. Rates are estimates and should be confirmed directly with the creator.

What does Tech Craft post about on YouTube?

Tech Craft posts tutorials on iPad and Mac productivity, Raspberry Pi setups, command line tools and software development workflows. Videos typically run eight to twelve minutes and are heavy on practical content.

How do I contact Tech Craft for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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