Technicality
Alex Nickel (@technicality) is a US-based creator who makes long-form science, history and culture explainers for about 53,000 subscribers, with median views near 16,000 per video. The channel has been inactive since 2019, with no uploads in the last 365 days. Sponsored integrations are estimated at $150 to $250 per video (long-form rate applied to median views). The channel also publishes a book, Behold This Compost.
Science explainers with a 16,000 median view base and a book-launch audience
- Median views of about 16,000 per long-form video across 86 uploads
- Recent sponsor reads for education, audiobook and productivity brands
- Viewers watch 8 to 14 minute explainers, suited to in-depth product stories
Brand fit report
Content
- Formats
- narrated essay with animation and b-roll, Q and A videos, book announcement
- Tone
- curious, witty
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 14 minutes
Audience
Commercial
- Brands seen
- BrilliantSkillshareAudibleDashlaneCuriosityStreamSquarespaceM.TailorNoCryMono ClassicsDecorNova
- Categories promoted
- online learning, audiobooks, password management, streaming video, web hosting, apparel, home decor, skincare
- Affiliate links
- Yes
Integrations such as 'Why Is the iPhone So Popular?' (flagged #ad) and recurring sponsor reads for Brilliant and Dashlane in video descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Topics such as standardized testing, net neutrality and internet monopolies are policy-adjacent, but no explicit or violent content was seen in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 53k | 16k | 0 |
Benchmark score: 49 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Most Important Apple You’ve Never Heard Of (feat. @TierZ · 32k views
▶I WROTE A BOOK! · 12k views
▶The Camera That Went to the Moon · 15k viewsLast three uploads, latest 2394 days ago.
Technicality takes a closer look at our awesome universe! I upload videos about science, humanities, and everything I find fascinating. Prepare to have your mind blown. Created/Scripted/Hosted/Edited/Run by Alex Nickel. MY BOOK: beholdthiscompost.com MY WEBSITE: technicalitystudios.com PATREON: patreon.com/technicality TWITTER: twitter.com/alexunickel INSTAGRAM: instagram.com/alexunickel LETTERBOXD: letterboxd.com/alexunickel SNAPCHAT: snapchat.com/add/alexunickel REDDIT: reddit.com/r/technicality PERSONAL EMAIL: alex@technicalitystudios.com BUSINESS EMAIL: technicality@standard.tv Trophy S
About Technicality
Technicality is the channel of Alex Nickel, a US creator who makes long-form explainers on science, history, language and culture. Videos typically run 8 to 14 minutes, combine narration with animation and b-roll, and cover topics such as the cocktail party effect, the Leidenfrost effect and the history of the word bamboozle. The channel has about 53,000 subscribers and 2.58 million total views, with median views around 16,000 per video.
The audience is estimated, not measured, to skew toward adults aged 18 to 34, with a majority of viewers in the United States and United Kingdom. Viewers tend to be curious learners who engage through comments and Patreon support. The creator also publishes a book, Behold This Compost, which the channel promotes directly.
Sponsored integrations appear in a small share of uploads, mostly as ad reads for learning, audiobook and software brands. Based on the long-form rate of $20 to $35 per 1,000 median views, a typical integration is estimated at $150 to $250 per video, which compares with a paid ad CPM of $10 to $30. Brands in education, publishing and consumer tech who want an engaged explainer audience should consider booking this creator.
Written from Technicality's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Technicality can edit or remove this page at any time.
Questions about Technicality
How much does Technicality charge for a sponsored video?
Based on the long-form rate of $20 to $35 per 1,000 median views and a median of about 16,000 views, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates derived from channel metrics, not a published price.
What does Technicality post about on YouTube?
Alex Nickel makes long-form explainers about science, history, language and culture, often on everyday phenomena like coffee rings and toilets. Videos typically run 8 to 14 minutes, with occasional Q and A episodes and book announcements.
How do I contact Technicality for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
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