Starbooked

technik inside

@technikinside · DE · DE

Jonas, also known as @technikinside, is a German smart home reviewer based in Germany who tests smart devices like locks, plugs and robot vacuums. His channel has about 32,000 subscribers, a median video view count near 5,900, and roughly one upload per week. Sponsored integrations are estimated at $150 to $250 per long-form video, and a standout detail is his hands-on review of the IKEA Matter smart plugs.

Why brands book technik

German smart home reviewer whose IFA and locks videos reach 100,000+ views

  • Median of about 5,900 views per video across 30 recent uploads, with a peak near 406,000 on the IKEA Matter plugs video
  • About 32,000 subscribers and roughly 48 uploads in the past year
  • Estimated integration rate of $150 to $250 per long-form video, roughly $20 to $35 CPM, compared with $10 to $30 for paid ads
Best forsmart home hardware launchessmart lock and security device reviews
Watch forMedian views are modest and the dossier shows no recent sponsorships, so performance on a first integration is uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing75%
Home & Garden25%
Formats
product review, long-form test, YouTube Shorts, livestream and update videos
Tone
practical, skeptical
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 20 minutes for long-form, under 60 seconds for Shorts

Audience

Commercial intent62/100
Comments asking for links, prices or where to buy
Sentiment78/100
Positive share of 30 comments
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutWhich smart lock or smart plug should I buy?Does this device work with Home Assistant or Matter?Is the product worth the price compared with alternatives?
Age
12%18-24
38%25-34
30%35-44
20%45+
Gender
25%women
75%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria8%
🇨🇭 Switzerland7%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
smart home devices, consumer electronics
Affiliate links
Yes

Recent descriptions include Amazon partner links and an affiliate disclosure, and one video title flags a paid partner ("Werbung") on a vacuum promo, but the dossier reports no sponsored share in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is about smart home products with no flagged adult, drug, violence or political material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube32k5.9k11
Instagram–––
TikTok–––

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers23 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 4 days ago.

Moin, ich bin Jonas! Auf technik inside dreht sich alles um Smart Home Produkte – von alltagstauglich bis herrlich skurril. Ich teste die Geräte möglichst praxisnah und versuche euch die Ergebnisse visuell aufzubereiten. Der Fokus liegt auf Smart-Home-Tests, aber gelegentlich teste ich auch alles andere mit Stecker oder Akku ;) Statt Marketing-Blabla gibt es echte Praxiserfahrung, um die Entscheidung für das nächste Upgrade in eurem Zuhause zu erleichtern. Viel Spaß beim Stöbern! ►Instagramm: https://www.instagram.com/technikinside/ ►TikTok: https://www.tiktok.com/@technik_inside ► (*)Ama
technik inside's own profile description on YouTube

Are you technik inside? Claim or remove this profile.

About technik inside

Jonas runs the German-language YouTube channel technik inside under the handle @technikinside, focusing on smart home products. He tests devices in practical, everyday conditions, covering smart locks, smart plugs, robot vacuums and home automation, and sometimes non-smart gadgets. Posts come in long-form tests of 8 to 20 minutes and shorter clips, with roughly 48 uploads over the past year.

The channel has about 32,000 subscribers and a median of around 5,900 views per video, with occasional spikes above 100,000. Audience size and demographics are estimates based on the channel's German-language content and the dossier's data, so treat them as approximate. Viewers appear to be mainly German-speaking smart home enthusiasts who research purchases before buying.

The channel's recent video titles show no active sponsorships, though it does use affiliate links and at least one paid partner label appears. Brands looking for honest hands-on reviews of smart home hardware may find it a good fit. Estimated rates run $150 to $250 per long-form video, which compares with $10 to $30 CPM for paid ads and about $20 to $35 CPM for this creator's sponsored integrations.

How much does Jonas charge for a sponsored video?

Written from technik inside's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. technik inside can edit or remove this page at any time.

Questions about technik

How much does technik inside charge for a sponsored video?

Based on a median of about 5,900 views per long-form video, the estimated rate is $150 to $250 per video at $20 to $35 CPM. Shorts are priced separately. Rates are estimates and not confirmed by the creator.

What does technik inside post about on YouTube?

The channel covers smart home products, including smart locks, smart plugs, robot vacuums, Home Assistant automations and Matter devices. Its German-language videos are mostly practical hands-on tests, with occasional livestreams and channel update videos.

How do I contact technik inside for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Check the channel listing for available options before reaching out.

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