Starbooked

Matt Williams

@technovangelist · US · EN

Matt Williams (@technovangelist), a US-based creator, makes AI, developer tools and gadget videos on YouTube with about 96,300 subscribers and a median of roughly 1,500 views per video. He uploads about once a week, mostly long-form chats. Sponsored integrations are estimated at $150 to $250 per video, a range set by his median views.

Why brands book Matt

Reach engaged developers exploring local AI tools and self-hosted workflows

  • About 96,300 subscribers with a median of roughly 1,500 views per video
  • Long-form chats average over 3,000 seconds, giving sponsors time for a full integration
  • Prior sponsor Hostinger ran an ad read with a discount code
Best fordeveloper toolshosting and infrastructureAI software
Watch forMedian views are modest and most videos are long chats, so reach per video is smaller than the subscriber count suggests.

Brand fit report

Content

Topics, IAB taxonomy
Technology85%
Lifestyle (sociology)15%
Formats
long-form live chat recordings, short clips from streams, tutorial walkthroughs
Tone
conversational, technical
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
50 to 70 minutes for chats, under 60 seconds for clips

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow to run local models with Ollamawhich AI tools are worth usinghow to secure self-hosted setups
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
25%women
75%men
Countries
🇺🇸 United States55%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
🇩🇪 Germany7%
LanguagesEnglish 100%

Commercial

8%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
Hostinger
Categories promoted
web hosting, vps hosting
Affiliate links
No

The video 'Give AI Agents 24/7 Memory with Obsidian' has a description that thanks Hostinger for sponsoring it and offers a 10% discount code.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in recent titles or descriptions; the channel covers AI, developer tools and hardware.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube96k1.5k19
X–––

Benchmark score: 40 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 1 days ago.

I was a founding maintainer of Ollama, the first evangelist at Datadog, and a former organizer of DevOps Days Seattle, DevOps Days Boston, and Serverless Days Boston. I am passionate about gadgets and AI and automation. Some folks don't think that word is appropriate, but it totally fits here. If you meet me in person you will see me light up when I can share with you my latest gadget, tool, or utility. And this is where I get to share that with all of you. You can find more about me at my website (http://technovangelist.com) or on Twitter (http://twitter.com/technovangelist)
Matt Williams's own profile description on YouTube

Are you Matt Williams? Claim or remove this profile.

About Matt Williams

Matt Williams, known on YouTube as @technovangelist, is a US-based creator with about 96,300 subscribers and 501 videos. According to his website, technovangelist.com, he builds and explains practical AI and developer workflows, and he has worked as a founding maintainer of Ollama and as an evangelist at Datadog. His channel posts mostly long-form recorded chats about AI news, local models, and automation, plus shorter clips taken from those streams. The audience is mostly estimated to be developers and technically minded viewers, with the United States as the largest share.

He uploads roughly once a week, and his median video draws about 1,500 views. Sponsored integrations are estimated at $150 to $250 per video, which works out to about $20 to $35 CPM on median views. Paid social ads usually run $10 to $30 CPM, so a sponsorship here costs more per thousand views but reaches a self-selected technical audience.

This creator suits developer tool companies, hosting providers and AI software brands seeking a focused audience of builders. Brands with a clear technical message and a product that suits local or self-hosted setups are the best fit.

Written from Matt Williams's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Matt Williams can edit or remove this page at any time.

Questions about Matt

How much does Matt Williams charge for a sponsored video?

Based on a median of about 1,500 views, the estimated rate is $150 to $250 per sponsored video. Rates are estimates from view data and are not a published price list. Contact details unlock on Starbooked for $0.80.

What does Matt Williams post about on YouTube?

He posts recorded live chats about AI news, local language models, developer tools and automation, along with short clips cut from those streams. His website describes his work as practical AI and developer workflows, from his time as an Ollama maintainer and Datadog evangelist.

How do I contact Matt Williams for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's website, technovangelist.com, is also listed for context.

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