Starbooked

Tech Observer (@techobserver) is a technology news magazine and YouTube channel based in New Delhi, India, covering e-Governance, enterprise IT, startups and telecom. The channel has about 1,200 subscribers and a median of roughly 200 views per video, uploading several times a month. Its Digital India Podcast and interviews with executives are its distinctive format. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book TECH

Reach Indian enterprise and government technology decision makers through executive interviews

  • Median of about 201 views per video across the last 30 uploads
  • Mean of 238 views shows steady, if small, interest in each video
  • Roughly 14 uploads in the last 365 days, with podcast episodes running 15 to 30 minutes
Best forB2B software and cybersecurity launchesinsurance and fintech awareness campaigns
Watch forAudience is small, so reach per video is low; a sponsored video is an estimated $150 to $250 at the current view counts.

Brand fit report

Content

Topics, IAB taxonomy
Business News45%
Technology & Computing40%
Careers15%
Formats
executive interviews, podcast episodes, YouTube Shorts
Tone
informative, analytical
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 15 to 30 minutes for podcast episodes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.7%
Likes and comments per view on recent videos
Audience asks abouthow AI is changing banking, insurance and government services in Indiawhat the DPDP Act means for businesseshow leaders in Indian tech and finance build their careers
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
🇮🇳 India80%
🇺🇸 United States5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content consists of business and technology interviews with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.2k2011

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers22 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest today.

Tech Observer is a technology news magazine published from New Delhi, India. We cover all aspects of technology intervention in governments and enterprises. Senior government officers, CIOs, CTOs, CEOs, head of technology firms and tech enthusiasts rely on us for latest technology news, in-depth coverage of e-Governance, Enterprise IT, Start-ups, Telecom and Consumer Electronics. Our goal is to bring critical perspective and analysis from wide spectrum of technology world for the CIOs, CTOs, bureaucrats and senior IT decision makers and influencers across various industries to enable them ach
TECH OBSERVER's own profile description on YouTube

Are you TECH OBSERVER? Claim or remove this profile.

About TECH OBSERVER

Tech Observer (@techobserver) is a technology news magazine based in New Delhi, India, with a YouTube channel that mostly carries executive interviews and the Digital India Podcast. The channel posts about one to two videos a month, with a mix of Shorts and long-form conversations on AI, insurance, cybersecurity, and startups.

The channel has about 1,200 subscribers and a median of roughly 200 views per video, so its audience looks estimated to be small and concentrated in India among CIOs, CTOs, government officials, and tech professionals. These audience details are estimates, not platform-verified figures.

Brands seeking B2B awareness among Indian enterprise decision makers may find the channel a fit. Based on the 30-video median and the rate rule, a sponsored integration is estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM at current views, compared with $10 to $30 CPM typical for paid ads.

Written from TECH OBSERVER's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. TECH OBSERVER can edit or remove this page at any time.

Questions about TECH

How much does Tech Observer charge for a sponsored video?

Based on its median of about 201 views and the standard long-form rate rule, a sponsored integration is estimated at $150 to $250 per video. Exact pricing should be confirmed directly with the channel.

What does Tech Observer post about on YouTube?

Tech Observer posts executive interviews and podcast episodes on technology, AI, insurance, cybersecurity, and startups in India, along with some short clips. Content is aimed at business and government technology audiences.

How do I contact Tech Observer for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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